MTV Asia to co-host kids forum with Kid Power Xchange

MUMBAI: MTV Networks Asia has joined hands with Kid Power Xchange to host the first Youth Marketing Forum which will be held in Singapore on 25 and 26 August.



The forum will be held at the Grand Copthorne Waterfront in Singapore and will look at the key trends in marketing to the kids' and teen demographics. Some of the sessions include "100 coolest things of the past, present and future", "Designing with youth appeal" and "Top 10 ways of marketing to today’s youth." Current trends, breakthrough marketing techniques and cutting-edge case studies will also be presented at the forum.



The speakers that will voice their opinion at the forum include the likes of Mattel Toys India marketing director Nanette D’Sa, Motorola South Asia marketing director Neil Stewart and Coca-Cola Far East's country marketing director Shakir Moin.

Kid Power Xchange is a source for youth marketing information that encompasses all areas of marketing, promotions, market research, e-commerce and branding. Through their conferences, training programs, newsletter and website - the Kid Power Xchange provides important information on the success and failure of marketing.

This is for the first time that MTV, Nickelodeon and Kid Power Xchange have teamed up for this forum. 'Serious Business and Intense Fun' is what the Youth Marketing Forum 2004 is all about.

Other specific areas that the forum will cover are:

    How Coca-Cola inspires loyalty via cradle-to-grave marketing strategies?

    The latest design concepts that appeal to youths as presented by Mattel Toys India

    Bringing a brand to life via experiential marketing as done by Nickelodeon

    How Columbia Tristar Films enhances media and retail visibility via brand associations

    Building brand traction amongst young people via partnership marketing from Motorola

    Leveraging the possibilities of mobile technology as experienced by Starhub and Globe Telecom

    How to harness the power of word-of-mouth and viral marketing

    Motivations behind purchases, hot buttons, must-haves and fave hang-outs

    Creative methods for brainstorming product and promo ideas


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