Alpha Marathi lines up ground events, talent hunt

MUMBAI: This year too is going to be an 'eventful' one for Zee Network's Marathi channel Alpha Marathi. The channel, which launched a slew of talent hunts and ground events in the last few years, is carrying on with the initiatives this year as well.



Hunts and events coming up from the Alpha block this year include Ekankika Spardha (intercollegiate one act play competition), Ganesh pendol contest and Marathi dandiya. The cycle will be completed with the Alpha Gaurav puraskar in February 2005. The channel launched the Alpha Marathi family awards Apla Alpha in August this year.

The intercollegiate one act play competition Alpha Ekankika Spardha, which has entered its third year, is currently underway. The six month long activities which will be held in nine cities across Maharashtra was kicked off with the Mumbai city round on16 August.

Winners from each city will compete in the mega final to be held in Mumbai on 18 December and three best teams will be honoured during the Alpha Gaurav Puraskar ceremony. According to Alpha Marathi business head Nitin Vaidya, the channel has been providing opportunities to the finds of this talent hunt by casting them in shows and serials. He says the hunt is also meant to expose the talents in rural areas.

"The theatre is very strong in Maharashtra. But the exposure is restricted to artists living in Mumbai and Thane. So we launched this initiative to tap talents in the fields of acting, direction and writing across the state of Maharashtra," says Vaidya.



Coming up next include ground events woven around various festivals. The festival season unfolds with Gokulastami on 7 September followed by the Ganesh festival. Alpha Marathi will telecast a 10 day long Brooke Bond Alpha Ganesh festival covering 10 cities. Come October and the channel will be organising Marathi dandiyas for the Navratri festival.

"Last year the channel's Navratri coverage had generated impressive TVRs. According to TAM, Alpha Marathi's Navratri show registered TRPs 7 in rest of Maharashtra and 3.5 in Mumbai on an average," says an official communiqu?.

"Life's joy is events," points out Vaidya. "We believe in maintaining a strong local connect and for that you have to capture the real life going around you," he says explaining the channel's stress on ground events.

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