Tarsem was able to capture the different facets of the actress in the surreal setting of Sossusvlei in Namibia. Rai's exquisiteness, Tarsem's vision and the esoteric world of vast space, endless horizons, dramatic desert-scapes and jagged mountain heights have synergised in harmony to bring out the essence of Nakshatra.

Eclipse marks the first time that Tarsem has shot for an Indian brand. The one minute film conceptualised by JWT depicts how Nakshatra transforms a dancing 'Apsara', whose energy and vitality is waning because the universe is in the midst of an eclipse. Rai sports a new look in the ad.

In a moment, the eclipse clears to reveal that the sun is actually a circular Nakshatra. The 'Apsara' now infused with radiance, dances with a raw magnetism that defies the universe to ever be eclipsed again.

The post-production of the film was done in South Africa.