Hanmer & Partners in expansion mode; acquires Doc Asia

MUMBAI: Communications consultancy Hanmer & Partners has acquired Doc Asia, which is a health care interactive communication firm. With this acquisition, Hanmer & Partners will add two new divisions to its current service offerings ? Hanmer Healthcare and Hanmer Interactive.



Commenting on the acquisition, Hanmer & Partners MD Sunil Gautam said, "This move is to enable us to offer value addition to our clients. It is an effort towards making Hanmer & Partners a complete communications company capable of offering services across all industries and across all formats of the media."



Doc Asia, a full service healthcare interactive communications firm, is one of the key players of the Rs 20 billion healthcare interactive communication market. Doc Asia caters to pharmaceutical companies seeking innovative communication strategy to break from the clutter and has also developed a top-notch expertise in the devising innovative and path-breaking solutions in the interactive media of the new economy.

The services offered by Doc Asia include: Doctor contact programs with healthcare professionals, online initiatives, associations partnerships, market research, marketing communications, influencer marketing and CRM activities.

Some of its prestigious clients in the past include P&G, Wockhardt, Abbott Laboratories, Novartis, Bayer, among others.

Satish Ramachandran, the brain behind Doc Asia, explaining the synergy behind the move said, "Today clients are looking for an integrated communications package. In addition to seeking our domain expertise, clients are increasing looking out for integrated solutions that would segregate them from the clutter. The rich and strategic public relations experience of Hanmer & Partners will add value to our own expertise as well as benefit the clients immensely."

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