Media Edge names IOCL account handlers

NEW DELHI: The Media Edge (TME) vice-president Partho Ghosh and media director Seema Nair will handle the recently won Indian Oil Corporation Limited account. The development was confirmed by TME president Divya Gupta.



“The team, to be headed by Partho and Seema, would also comprise new recruitments. There would be internal reallocation for the account, for which there is going to be a fairly large team,” said Gupta. Contrary to the reports earlier, Gupta clarified that the final contract for the IOCL has been signed recently and accordingly, TME is finalising the entire team for the account.

For TME, the IOCL win follows recent account gains including Oracle and Shipra Real Estate. “The year has started on a good note for us as our Delhi office has won Oracle and Shipra Real Estate accounts. The mandate in both the accounts include media planning and buying,” said Gupta.

Considering the high churning rate and restructuring in the organisations, especially among the media agencies, Gupta admitted that putting team in place is not easy. “Its (churning) part of the industry. But I would say in our case, it has been lesser than others,” she clarified.

Apart from Ghosh, who joined TME six months back, other recruits in the last year or so include media director Madan Mohapatra and associate media director Mukund Setlur.

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