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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Toyota launches Qualis Myst for the MPV market
 
Indiantelevision.com Team
(19 April 2004 6:00 pm)
 
MUMBAI: Toyota Kirloskar Motor (TKM) announced the launch of a limited edition variant of the leading premium Multi-Purpose Vehicle - the Qualis Myst. This new car is aimed at users who seek exclusivity in everything that they do, including their mode of transport.
 
 

The limited edition of Qualis Myst is available in black colour and is positioned as a trendy vehicle that combines style and performance at an attractive price.

The Qualis Myst now comes with multi-coloured body stripes, chrome hood mould and silver grill, a convenient aluminium sidestep, front facing seats and lovely fabric upholstery.

The Qualis Myst is powered by the tried and tested 2L diesel engine. This engine has proved itself in over five million vehicles worldwide, earning the reputation of being a rugged, fuel-efficient performer that is easy and economical to maintain.

According to TKM managing director A Toyoshima, "The launch of the Qualis Myst is another step forward in offering a complete range of products in the MPV segment."

TKM is planning to sell 1,200 units of the Myst within four months of the launch. Currently TKM has an order booking for four weeks for the Qualis.

"The Qualis Myst is a reinforcement of the Toyota way of listening to the customer," said TKM deputy managing director KK Swamy.

 
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