Moms tastes success in sports marketing

MUMBAI: While India took a giant step on Pakistan soil in cricket, Moms (Madison Outdoor Media Services) - the outdoor unit of Madison - made a successful foray into sports marketing in the same series.

Moms, which had won the bid from the Pakistan Cricket Board for 40 per cent of the ground rights for all the matches, has been successful in selling all the sites. They achieved this despite the restriction that the sites can be sold only to those brands, national or international, available in Pakistan. This also has underlined the fact that when it comes to cricket, there won't be any shortage of advertisements!

Some of the prominent brands that availed this opportunity provided by Moms are: Hyundai, ESPN Star Sports, Strepsils, Saridon, Montex, Maxell, Instaphone, Tetrapak, Adidas, Dollar East Exchange Company, Metro Rice and National Aids Control Program.

Moms also organised a special prize in association with PCB, The Hyundai Super Striker, which was awarded to Inzamam Ul Haq.

Now that the initial hurdles are passed, Moms is sure to gear up for upcoming tournaments in the future.

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