The new women's range will be primarily linen and styled keeping in mind the demand for summer apparels. Pantaloon India deputy manager marketting Pawan Sarda said, "The new linen range for women is very stylised, hip and good for the summer. This range is going to be fresh as per the demand." The designing of teenagers and kids wear also have summer in mind and expects to do well.

For men, Pantaloon is launching the new John Miller collection starting from Rs 495 price range. Says Sarda, "The last time we did a big campaign for John Miller was in '93 - '94. Now, almost after 10 years, we are coming up with a new campaign." Then touted as the most recalled apparel brand, John Miller now attempts to repeat history.

Percept H handles the creatives for the new Pantaloon apparel range. The ads have already started making rounds. Pantaloon may advertise in radio also. Says Sarda, "We are looking at advertising on radio too, but nothing has been finalised as yet."