| Listeners can participate in the auction by sending
their bids via sms by typing 'BID 0000' (amount) and sending it to
8888. Radio Mirchi will also feature hourly updates on the status
of the bids throughout the day.
The proceeds of the auction will be given to Aangan Trust - a NGO
for rehabilitation of children in state run institutions.
Radio Mirchi is the first radio station in India that pioneered
auctions of celebrity merchandise from Bollywood.
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