Radio Mirchi gets jiggy with 'Bollywood bids'

MUMBAI: This time it's Priety Zinta in the hall of fame. After Shah Rukh's costumes from Chalte Chalte, Big B's track suit from Baghban, and a lunch date with Kareena, Radio Mirchi 98.3 FM is getting jiggy once again giving Mumbaikars yet another chance to get up close with Bollywood. Priety Zinta's red gown in Kal Ho Na Ho is letting itself be adorned by the common man.

Radio Mirchi 98.3 FM will auction the gown on Tuesday, 6 April 2004 on "Mirchi Boli Lagao". The bidding for the one-day auction will commence from 8 am to 6 pm.


Listeners can participate in the auction by sending their bids via sms by typing 'BID 0000' (amount) and sending it to 8888. Radio Mirchi will also feature hourly updates on the status of the bids throughout the day.

The proceeds of the auction will be given to Aangan Trust - a NGO for rehabilitation of children in state run institutions.

Radio Mirchi is the first radio station in India that pioneered auctions of celebrity merchandise from Bollywood.

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