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The range of diamond jewellery is aimed at providing today's woman
with a set of diamond jewellery for everyday wear, at reasonable
prices. Sort of a a paradigm shift in the adornment of diamond jewellery
in the country, the wide collection of daytime diamond jewellery
starts at a highly affordable Rs 1960. It has been designed to be
a part of the Indian woman, all the time and through
everything she does, says a company release.
According to Tanishq marketing head Ruchira Puri, "Saif Ali
Khan, over the years, has moved away from his traditional, 'Royal'
lineage to firmly establish himself as a leading performer amongst
peers in the industry. Tanishq Daytimes also strives to bring in
a new and refreshingly contemporary image to the traditional stone
with the launch of this collection."
"Fashion and style, according to me, has to have a certain
understated, casual elegance about it. Increasingly, world fashion
is moving on these lines. I think the Tanishq Daytimes range also
reflects this trend perfectly," said Saif Ali Khan.
He added, "I like things which are 'casually stylish'...
my clothes are almost like my second skin! Now imagine women's jewellery
like that! Wow! That's really cool."
Touted as an ode to the woman of today, the Daytime range caters
to working woman's style by combining the modern with the traditional.
According to the release, the range has traditional motifs entwined
in simple clean lines. The range has an array of finishes and has
slight accents of black rhodium that render novelty to the prevalent
style thereby catering to individuality.
The range comprises varying looks in the dewdrops collection,
the pretty collection, the solo collection and the working women's
diamond collection.
Dew drops holds singular diamonds at the edge of the gold form depicting
the way dew drops cling on to the leaves, while Pretty is a reflection
of freedom in form and style to render extremely interesting and
sensuous products. Solo brings solitaire diamonds with swirling
white and yellow gold around it and the Working woman's diamond
collection has diamonds set individually and in clusters to capture
the luster and 'fire' and therefore enhance the beauty of the gemstone
in the fairly small area it occupies.
Besides starting jewellery prices from a very affordable RS 600
and having a special custom designed high value sets, Tanishq also
offers exchange for any jewellery and also offers a savings scheme
called "Golden Harvest".
A unique aspect of Tanishq's offerings is that a Certificate of
Authenticity, certifying the purity of Gold and the colour, clarity
and karatage of each diamond, accompanies each piece of jewellery.
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