Promax&BDA conference in Mumbai in July

MUMBAI: The PROMAX&BDA India Conference 2004 will be held in Mumbai on 19 and 20 July, to be followed by the PROMAX&BDA Awards, which will be held for the first time on Indian soil. is proud to be associated as Offiicial Online Media Partner for the conference and the awards, which recognize excellence in on-air promotion, advertising and design.

The key sessions at the conference will include topics on on-air promos, new best practices 2004, Indian Pressure Promo Challenge, Has the 30'' Spot had its day?, World Gold Branding Broadcast Genres and Designer Promos! How to improve promotion with design.

Over 20 speakers representing the best of broadcast promotion and design professionals from Europe, North America and Asia will be present at the conference, along with some of the best in design and promotion talents in India, who will also share some of their successes. The key speakers include Star India COO Sameer Nair, Lee Hunt Associates' Lee Hunt, MTV India's Cyrus Oshidar and SET's Kunal Dasgupta among others.

According to an official spokesperson for Promax, Indian entries for the awards were up by 60 per cent in 2003 as against the previous year. "With nearly 50 per cent of all the winning entries going to Indian companies, they have set a standard that the rest of Asia is keen to match and hopefully beat. The biggest single winner was MTV India in 2003 followed by Sony's MAX and Sahara TV." The last date for sending entries for the Promax and BDA awards is 11 June 2003.

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