Triton Delhi bags ACL Wireless and Cybermedia accounts

NEW DELHI: Triton Communications has won the advertising accounts of ACL Wireless Limited and publishing house Cybermedia. Apart from adding two new clients, Triton has also strengthened its relationship with an existing client Fena by acquiring the creative and media duties for their flagship brands Fena detergent and NIP cleaning bar.

Confirming the developments, Triton’s executive director Vivek Srivastava said that the new wins are worth Rs 90 million in terms of billings.

"It has been a pretty good beginning for Triton Delhi in the 2004-05 financial year. Close on the heels of Panasonic mobile phones and Haldiram Snack Foods wins, the agency has picked up two more accounts in ACL Wireless and Cybermedia."

ACL Wireless Limited is the leading provider of real-time wireless messaging- based application services to mobile operators, service providers and enterprises.

On the ACL account, Triton general manager, Ranjan Majumdar said, "Given the agency’s experience in building the youthful appeal of Samsung mobile phones over five years, they were evaluated by the ACL team as ideal communication partners in promoting their messaging application products amongst end-users and service providers both."

Triton has also been assigned the advertising mandate by the publishing house Cybermedia for its key magazines Dataquest, PC Quest, Voice and Data and Living Digital. The effort would be to create communication to enhance and reinforce an already strong brand image amongst readers and advertisers, too, according to Srivastava.

For Triton, another reason to celebrate was its performance in the recently concluded Delhi Ad Club Awards, where the agency won 10 awards in all including the Copywriter of the Year award won by senior creative director Shashank Gupta.

The other awards included Gold in Indian Languages Single Ad –Durables for Samsung Washing machines, English Single Ad B/W and Colour –Consumer Products for Outlook, English Single Ad Colour – Corporate for Samsung Electronics, English Campaign – Durables for Honda Eterno and English Single Ad B/W – Durables for Samsung Air-Conditioners.

Triton also won four Silvers for - Indian Languages Campaign B/W & Colour – Durables for Honda Eterno.

Point of purchase for Uni-Style Image, Indian Languages Single Ad Colour – Consumer Products for Jeet Masale and Corporate Identity Program for Uppal’s Orchid Ecotel.

Pleased with his team’s effort, Gupta said, "All this has been possible because of splendid team-work driven by the enthusiasm and patience in the face of ever-growing client expectations."

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