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As per the study, out of eight hours of sleep, the average viewer
spends almost a quarter of their waking hours in front of the television.
In terms of content, TV fiction or drama remained the world's most
popular type of show at 41 per cent, but was edged down four points
from 2002 by entertainment programs, comprising games, variety,
music, reality and theatre shows. Meanwhile, entertainment increased
its popularity by 4.5 points to 34.5 per cent.
Among the nations, Japanese remain the world's top TV watchers,
with a viewing time of four hours and 29 minutes per person per
day, just ahead of the United States (US), where time spent in front
of the box was four hours and 25 minutes.
However, when measured in terms of regions, North America held
on to the top spot, adding an extra five minutes to reach an average
four hours and 21 minutes - 42 minutes more than the world average,
Eurodata TV Worldwide said. Europe was runner-up with three hours
and 33 minutes, followed by Asia-Pacific, where viewing time sharply
increased by 47 minutes a day to total three hours and 23 minutes.
Then follows the Middle East (three hours and 15 minutes), Latin
America (three hours and 14 minutes) and South Africa (two hours
and 59 minutes), which was the only African country researched.
Regarding content, entertainment was most popular in Europe - 30
per cent in eastern Europe and 29 per cent in western Europe and
was followed by Latin America (16 per cent), Asia (10 per cent)
and North America (4 per cent). While, reality TV grew last year,
representing 18 per cent of the best entertainment shows.
The Eurovision Song Contest appeared in the top 10 in 21 countries
and was the number one show in six of these countries including
Spain, Ireland and Sweden. Game shows were also back in popularity
with 15 per cent of last year's top entertainment shows, up five
points from 2002.
Highlights:
* Amount of television that the average American watches per day:
Over four hours
* Percentage of US households with at least one television: 98
* Percentage of US households with three or more TV sets: 41
* Time per day that TV is on in an average US home: Seven hours,
40 minutes
* Average number of hours per week that American one year-old children
watch television: Six
* Number of hours recommended by the American Pediatric Association
for children two and under: 0
* Average time per week that the American child ages 2-17 spends
watching television: 19 hours, 40 minutes
* Time per week that parents spend in meaningful conversation with
their children: 38.5 minutes
* Hours of TV watching per week shown to negatively affect academic
achievement: 10 or more
* Percentage of children ages 8-16 who have a TV in their bedroom:
56
* Percentage of those children who usually watch television in their
bedroom: 30
* Percentage of television-time that children ages 2-7 spend watching
alone and unsupervised: 81
* Percent of total television-time that children older than seven
spend without their parents: 95
* Percentage of children ages eight and up who have no rules about
watching TV: 61
* Percentage of parents who would like to limit their children's
TV watching: 73
* Hours per year the average American youth spends in school: 900
* Hours per year the average American youth watches television:
1023
* Percentage of teenagers 13-17 who can name the city where the
US Constitution was written (Philadelphia): 25
* Percentage of teenagers 13-17 who know where you find the zip
code 90210 (Beverly Hills): 75
* Average time per day American children spend in front of a screen
of some kind: Four hours, 41 minutes
* Percentage of 4-6 year-olds who, when asked, would rather watch
TV than spend time with their fathers: 54
* Number of violent acts the average American child sees on TV by
age 18: 200,000
* Number of murders witnessed by children on television by the age
18: 16,000
* Number of TV commercials viewed by American children a year: 20,000
* Age by which children can develop brand loyalty: Two
* Number of TV commercials seen by the average American by age 65:
Two million.
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