's MAM Stories Archives - 2004
MAM Stories in the month of August
* Alpha Marathi lines up ground events, talent hunt
* Teacher's whisky launches limited celebration packs
(31 August 2004)
* Gap TVC all set to make ripples with Parker, Kravitz
* Toon Games captivate Mumbai Cartoon Ntwrk lovers
* Tarsem crafts Nakshatra TVC with Aishwarya
* ICC against ambush marketing at Champions Trophy
* ESS in public opinion cricket pitch through print ads
* Hanmer & Partners acquires Doc Asia
(30 August 2004)
* Parachute Sampoorna launches a new TVC
* Mumbai to breathe easy, courtesy Godfrey Phillips
(28 August 2004)
* Disney names Hema Govindan India marketing head
* Hutch slashes prepaid rate to up the consumer base
* Salman Khan to endorse Red Tape Shoes
* Indian gamers head for World Cyber Games Final
* Gillette changes the face of rugby
* 'OOH viewing of sport benefit ESS sponsors'
* Godrej's HI CARE offers pest mgmt facility
* Lakme to showcase its latest collection 'Fireworks'
(27 August 2004)
* Bangalore P&T to deliver cellular recharge cards
* Bharti b'band bags Bank of India WAN contract
(26 August 2004)
* Stan Chart woos elitest with lifestyle credit card
* McCann's Sweetex hoarding enters the CA magazine
* Visual Computing Labs creates visual eff for 'Dhoom'
(25 August 2004)
* Nick takes over Mumbai kid's home
* Radio City B'lore launches traffic safety campaign
* Mudra strengthens creative team with Biswas' appt
* TVS Tyres expedition to list in the Guinness Book
* Nokia, Pointsec offer adv. security for mobile data
* Celador, CMate to launch 'Millionaire' mobile game
* ESS secures four brands' sponsorship for EPL
* Leo Burnett bags Times biz channel creative account
(24 August 2004)
* Kelloggs in limelight with Zee Woman slot, 'Shrek 2'
* Motorola's deal with tennis sensation Sharapova
* TVCs can improve US image abroad: Study
* WPP's first half revenue up 6 per cent
* US ad spend up 6.4 per cent in first half of 2004
* Jubilant 50: Ad Club comes of age
(23 August 2004)
* 'Times' targets upwardly mobile with 'ngage'
* Fame Adlabs' takes a leaf from TV's success
(21 August 2004)
* Zee TV marketing head Ashish Dabral quits
* Emirates to sponsor BMW Golf tourney in Munich
(20 August 2004)
* Max, Aaj Tak in special tie-up for Videocon Cup
* Promotions make brands tangible
* Marketing strategy must encompass Indian ethos
* Brand building is key to profitable business growth
* ADD, EB partner to provide online payment solutions
* Animal Planet to visit Mumbai in a big way
(19 August 2004)
* Heavy promo act behind Plus' 'Kahani..' plot change
* Cricket fever dominates Max's new ad campaign
* Videocon lures Indian cricketers for a win with TV
* Vinayak joins Fulcrum as national trading director
* Lodestar, MindShare retain Tata Motors buying a/cs?
* LG is a Platinum partner for ICC Awards
* NBC crosses $1 billion ad sales mark for Olympics
* US ad spend up 6.4 per cent in first half of 2004
* LG Care kicks off new 'Life's Good' ad campaign
(18 August 2004)
* Sony targets specific TGs for 'Ayushmaan', 'Hum 2...'
(17 August 2004)
* MSRDC invites tenders from outdoor ad agencies
* BBC Magazines reports record rise in circulation
* Air Deccan partners Cutting Edge for in-flight ad
* HM steers Lancer into "Kyun! Ho Gaya Na'
(16 August 2004)
* Sony's 'Indian Idol' dream run starts 17 August
* Fun Republic celebrates I-Day with kids
* MTV-QJam partner to take music closer to the youth
(14 August 2004)
* Hong Kong Tourism Board lures Bollywood glitterati
* MSN, MTV contest winner meets Shahrukh Khan
* Moscow launches campn to bid for nxt Olympics host
* Hutch provides Olympic content to subscribers
(13 August 2004)
* Viewers to choose movie premier time on Alpha, ETC
* Hockey Gold will get team Rs 10 million from Zee News
* Adidas uses cricket for 'Impossible Is Nothing' campn
* Percept DíMark president (films) quits
* Star stresses on 'Power of Television' via ad campn
* BBC's 'University Challenge': A brand new series
(12 August 2004)
* Mattel Toys conduct anti-counterfeiting action
* Palmolive launches new shower gel for women
* Major FMCG retailers mandate Ean barcodes for all supplies
* Canco strikes Gold at New York Festivals
* Time Warner to restructure global marketing group
* Foot Locker, Adidas in back-to-school partnership
* Brown Shoe adds Disney touch to character lineup
* Splash to lure kids with interactive road shows
(11 August 2004)
* Preity Zinta to endorse 'Head & Shoulders'
* DD nets Rs 80 million from Olympics
* Emap acquires Cannes Lions Intl ad fest for £52.5 mm
* Kevin Vaz elevated to Star India EVP ad sales
* ESPN expands John Skipper's portfolio
* AT&T, NBC's Olympic goodies for US mobile users
(10 August 2004)
* Indiagames to bring Bruce Lee to mobile phones
* Madison Creative Delhi bags Bajaj Capital account
* Archies ties up with Disney for merchandising
* Nokia, Loudeye to develop digital music platform
(9 August 2004)
* Adidas launches 'Impossible Is Nothing' Campaign
* Cinemas steal show as fastest-growing ad medium in US
* Konica Minolta to sponsor BBC's Olympics sports prog
(7 August 2004)
* Motorola gets into media terrain with MTV
(6 August 2004)
* VNU, WPP to merge their TV rating businesses
* Cartoon Network-created BPCL campaign wins award
* Sony India aims to double sales by 2006
* OMS (South) bags ACC and Nutrine AORs
* Fame Adlabs offers 'Mujhse Shaadi Karoge' contest
* Discovery launches 'Back2Athens' contest
(5 August 2004)
* MTV Asia to co-host forum with Kid Power Xchange
* Everest strengthens team with senior appointments
* Kitkat takes a break from old advertising slogan
* Zenith Optimedia relaunched in India
(4 August 2004)
* aMAP claims to offer myriad ways to track audience groups
* Nutrine Rs 100m creative a/c bagged by Mudra South
* Movie promos go hi-tech as film trailers interact
(3 August 2004)
* Lemon to handle all creative duties for Zoom channel
* SC lifts ban on sale of gutka
* Alpha Bangla's 'Megh Malhar' makes viewer connect
* Publicis Groupe reports growth of 4.5 per cent for Q2
* India Games to market 'Spider Man 2' games
(2 August 2004)


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