JWT Bangalore gains finalist certification in NYF Midas Award

NEW DELHI: Continuing with its excellent performance in the international awards this season, JWT Bangalore has managed to gain a finalist certification for its work for i-flex Solutions at the recently concluded New York Festivals’ International Midas Award.

“The Midas Award is the only financial services communications award dedicated to the recognition of advertising and marketing excellence on a global basis. This is the second consecutive year that JWT Bangalore is winning the Midas award for i-flex,” said JWT Bangalore's senior vice-president Dhunji Wadia.

This development follows two finalist certifications, which JWT Bangalore has managed in The Advertising Festival (TAF) held in Paris recently.

“The continuous recognition of JWT Bangalore's work is a testimony to the creative power of the agency. The key lies in maximising the potential of the people within the agency who are charged enough to create work that not just wins awards but also works in the marketplace,” said Wadia.

On the i-flex campaign, Wadia added, “The theme was 'Making a Difference' which was metaphorically represented by a match stick - a simple yet potent catalyst that can leverage a small spark to create an abundance of energy and light.”

According to Wadia, some of the other awards which the i-flex work has won for excellence in creativity, design and production are: the League of American Communication Professionals (silver award), the ninth Dalton Pen Awards, USA (award of merit), the South African Pulp and Paper Industries (SAPPI) Trading Printer of the year (silver award for the third consecutive year), the Society for Technical Communication Australian Chapter Award (for the second consecutive year), the Association of Business Communicators of India and the Annual Advertising Club Awards, Chennai (silver).

JWT Bangalore had managed finalist certifications for Madura Garments (Trouser Town) campaign in 'Best Use of Outdoor Design' and Spice Telecom in the 'Best Use of Radio' categories in the TAF awards.

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