Nippo Batteries signs up Yuvraj Singh as brand ambassador

CHENNAI: Battery and torch maker Nippo is all set to increase its market share. In a strategic decision to enhance its brand image and challenge the ‘numero uno’ position, the company has signed up swashbuckling batsman Yuvraj Singh.

The company through its advertising agency Hakuhodo Percept, Chennai, has produced three commercials to be telecast extensively in the coming cricket season. All these commercials focus on drawing a parallel between the Young n’ Energetic Yuvraj Singh and the Nippo brand. Speaking on the occasion Indo National's C Sreenivas said, “There could not have been a better choice than Yuvraj Singh. Considering his ‘power packed shots & fielding prowess’, he is but a natural extension of our “Jabardast Power” positioning. In other words the perfect brand fit.”

An official release informs that the new commercials use the energy and enthusiasm of the star cricketer Yuvraj Singh to symbolise what Nippo stands for. While in one film, he gets charged after a brief moment of lull, by using Nippo and then bounces back to action, the other films show how he helps one of his fans take his pictures – giving her the “Jabardast Power” of Nippo.

These two films are specifically targeted towards the urban consumers using AA size cells. In the third film targeted towards the rural consumers using D size cells, he shows the goons in the mela that he really is a ‘Jabardast’ player by stealing the thunder from them. Yuvraj Singh reinforces the brand positioning of “Jabardast Power”.

The company claims to have a 32 per cent market share and a turnover of Rs. 3.20 billion market share in the Rs.10 billion multi-range battery market.

Latest Reads
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers.

MAM Marketing MAM
Morris Garages India announces Benedict Cumberbatch as brand ambassador

Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador.

MAM Media and Advertising People
LivGuard launches ‘Smart and Strong, Chale Life Long’ campaign featuring Akshay Kumar

MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC...

MAM Media and Advertising Ad Campaigns
TCL Electronics and IPL’s Delhi Capitals join hands to build on their proven track record as game-changers

TCL Electronics, a global top-two television brand and a leading consumer electronics company, has announced its partnership with Delhi Capitals as a team sponsor for the upcoming season of the Indian Premier League (IPL).

MAM Marketing MAM
Relaxo ventures into digital gift voucher space with GyFTR

Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform.

MAM Marketing Brands
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories