Top brand placed in 'Baghban' film courtesy Leo Entertainment

MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India, is going all out to grab brand associations for producer Ravi Chopra's multi-starrer feature filmBaghban.

The film stars Amitabh Bachchan, Hema Malini, Salman Khan and Aman Varma among others.

Leo Entertainment has managed to forge alliances with brands such as ICICI Bank, Tata Tea, Zip Telecom, Ford automobiles and Archies which will conduct in-film placements in the film. The agency has also conceptualised "zara hatke" (different) promos.

Leo Entertainment head Sanjay Bhutiani says that the first phase of the campaign - TV, hoardings, posters and banners for the domestic and international market - has already been conceptualised by his team.

He explains, "In an attempt to be different from run-of-the-mill trailors and publicity material, we have developed offbeat creatives. The promotional material strives to induce guilt among children; in turn urge them to express their love for their parents."

Some of the promos airing on TV channels include visuals of Amitabh Bachchan walking with a small child with the tag line "He was there when you took your first step; will you be there when he takes his last?" Another creative has the tag line "Their house was always yours. How come they are guests in your house?" and the third one is "They sacrificed their today for your tomorrow..."

Industry sources say that the publicity and promotional budget for producer Ravi Chopra's film - slated as contemporary version of the Rajesh Khanna-Shabana Azmi film Avtaar - is around Rs 20 million.

Also read:

Leo Entertainment bags Varma Corporation's forthcoming projects

BR Films to produce new serials for DD, Sahara TV


Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories