Sunrise Sports India to launch new line of health equipment

MUMBAI: Sunrise Sports India, leading distributor and licensee of international sports brands like Yonex, is launching top of the line health equipment in India this summer.

Internationally renowned and world-class health equipment brands, Nodictrack, Proform, Weslo, Weider and Kettler will be marketed in the domestic region by Sunrise Sports India.

According to a press release, the MRP of the machines varies between Rs 10,000 to Rs 2,50,000 and will be retailed through exclusive and non-exclusive stores in metros like Ahmedabad, Delhi, Mumbai, Bangalore, Chennai and Hyderabad.

The release also says that the health equipment workout machines are known for their state of the art technology and cater to home usage/noncommercial segment. The products launched will be an exclusive line, which caters to a niche category target audience having a variety in its range of products.

The product line belongs to a high-end quality segment clearly distinguishing it from the other existing brands, both domestic and international, substantiating their popularity and demand.

Specialising in health equipments with an international presence and recognition, the Sunrise range broadly covers a line in treadmills, multi-gyms, bikes and cross-trainers. The US brands being introduced in the Indian markets are Nordictrack treadmills, Proform exercise bikes, treadmills and 650 Cardio Cross Trainers, Weslo treadmills, Weider multi bench and multi-gym.

Kettler, a leading 50 year old German brand having a range to offer in treadmills, bikes, multi-gyms, inclined benches and rowing machines, will also be launched in India.

Some of the models brought in for the domestic markets are Atlantis and Boston treadmills, Corsa and Golfe bikes, Variant, Coach and Favorit rowing machines, basic-multi-gym, Apollo-inclined bench, massager-vibratory belt.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories