Raymond Apparel plans advertising burst for new collections

MUMBAI: Raymond Apparel Limited - which claims to be the pioneer in the men's readymade industry in India with its brands Park Avenue, Parx and Manzoni - is gearing up for the autumn-winter/festive season with a myriad collection of innovative and technologically superior garments within the categories of suits, jackets, trousers, shirts, denim and accessories.

A press release states that the new product development is contemporary keeping in mind the consumer and the market and consists of a variety of new age colours, designs, classy cuts and styles taken from Indian and international trends.

Raymond Apparel also has plans of a major promotional campaign for the season with a burst of advertising for the new collections in print that would be complemented with direct marketing, events and promotions.

According to the release, Park Avenue, India's leading office and formal wear brand will be launching the ''Business Classics'', ''Eveningwear'' and ''Leisurewear''.

The Eveningwear Collection comprises of tuxedos, bandhgalas, evening suits and jackets while the Leisurewear Jackets will have country classics and sportscoats. Park Avenue will also be launching six different styles of trousers at different price points. In shirts, Park Avenue will be introducing the ''Corporate Insignia'' range of superior dress shirts made from high quality supima cotton.

Parx has also announced a dressy and theme based festive range that consists of five new collection of Shirts - ''Stitchline'', ''Goldline'', ''Tartan'', ''Duotone'' and ''Blackmagic'' collections. Within the trousers range, Parx will be introducing E-washed range of pre-washed trousers and a revolutionary new range of ''Nanocare Chinos''.

In the release, Parx has also announced that it is beefing up its denim range with the introduction of jeans with superior washes and finishes; denim shirts and denim jackets to complete the range. This winter, Parx is planning to offer three different categories of winter wear in the market - winter jackets, winter shackets and the introduction of cotton sweaters, a line extension within this segment.

Manzoni, a super premium luxury range of men's wear that is acknowledged for its high quality and international styling, will be introducing an entire new range of jackets, trousers, shirts and woolen sweaters for this autumn winter.

Raymond group president Nabankur Gupta as saying: "The Raymond name has a history of more than 75 years attached to it and has always stood for quality, leadership and excellence. As a company we have always set standards in ethical business performance, innovations and services."

Gupta further comments, "Over the last few years not only the Indian urban male but even his rural counterpart are seriously looking at spending more money to live better; eat better; look smarter; and in all spheres get closer to the aspirations of lifestyle. To keep pace with the growing aspirations, we at Raymond are refreshing our technology, machinery, systems and recasting entire design strategies with respect to the retail shop and producing high quality products."

Raymond group deputy group president Pradeep Bhandari says, "Today, we are poised to capture the global market with a significant position in our core areas of competence - textiles, denim and ready-mades. The task at hand is to reinforce our leadership position in India with the focus on expanding our growth drivers, our existing range of apparel brands by building in elements of innovation and technology. Raymond Apparel Limited is on the growth path with investments in capacity additions in the domestic market as well as in the export market."

Currently, Raymond Apparel brands has a presence in over 284 exclusive Raymond shops in 120 cities in India and abroad out of which 266 outlets are in India and 18 abroad. Besides this 1600 Multi-brand outlets (MBOs) also stock Raymond Apparels. Internationally Raymond Apparel has a presence in countries like Bangladesh, Sri Lanka, Nepal, Middle East and in Europe.

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