Nerolac endeavours to 'touch a child's life with Akanksha

MUMBAI: Paint manufacturer Goodlass Nerolac, which has a turnover of Rs 7.91 billion, has launched a social marketing initiative in association with a non-governmental organisation (NGO) for children, Akanksha.

The company has invited consumers to participate in an on-ground event 'Touch a Child's Life', which has already launched in Mumbai. It claims to provide consumers with a chance to make a difference to an underprivileged child's life.

Goodlass Nerolac manufactures a diversified range of products from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries.

The company has set up 'Touch a Child's Life' camps at various spots in the city. Consumers taking part in the event can stamp a colour imprint of their palm on a large canvas and sign it with a marker at any of these camps. According to a press release, Goodlass Nerolac will donate Rs 2 to 'Akanksha' for every colour imprint they collect.

Special 'Touch a Child's Life' venues in Mumbai are at Churchgate Station, CST Station, Shivaji Park in Dadar, Joggers' Park in Bandra and Shiv Sagar at Juhu. On the first day of this campaign, celebrities such as models Katrina Kaif and Yana Gupta, singer Shaan and stars from the television serial Sanjivini visited the kiosk at Joggers' Park to stamp their palm imprint.

Today the banners from diverse locations were collaged at Shivaji Park to showcase the support for the cause of disadvantaged children and create awareness amongst people on their plight in the country.

Nerolac's ad agency Lodestar Media's national media director Nandini Dias says,"We finally got so many signatures that now we have created the longest canvas in India or possibly the world. The canvas is more than a kilometer long. We displayed the canvas at Shivaji Park today. It looked awesome. It had these coloured hands with signatures on a white canvas and the canvas went on and on. We needed around 89 boys to hold it up."

A bystander at the venue states, "I was so excited, I got it shot in a video camera. All kinds of celebrities, filmi and from the corporate world participated."

Speaking on the occasions, Goodlass Nerolac Paints managing director HM Bharuka says, "We are happy to collaborate with Akanksha for the cause of India's disadvantaged children. This association offers thousands of people an opportunity to do their share for the cause of neglected and unfortunate children. Even a small gesture from an individual can make a big difference to and empower a child's life."

The company plans to use this event to create interest and drive traffic to its dealer network of over 11,000 dealers across the country.

Akanksha Foundation is a 10-year-old, nonprofit organisation, which educates less privileged children from slum areas. The NGO has managed to create opportunities for over 1,500 children. These children study in 27 Akanksha centres, 20 in Mumbai and seven in Pune.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories