[V] partners with Sony for music promotions

MUMBAI: Merchandising certainly is an exciting proposition - so what if you don't make it? You can sell it!

In association with Sony Music, Channel [V] has launched its [V] Buy it, Try it scheme. The channel will allow the consumers to pick and choose from Sony albums, both in local and international music category. The albums offered under this banner will be available in all leading music outlets.

Get what you want is the mantra flashed regularly on Channel [V], says a company release. Music lovers will get a chance to sample the music available. They have an option to exchange the same, if they are not satisfied.

The first round has Fallen, Dangerously in Love and Room for Squares on the rack, says the release.

Evanescence's Fallen has been the Number One album in India for the last five weeks in the international artiste category, while Dangerously in Love by Beyonce was a simultaneous transatlantic album and single Number One. Room for Squares by John Mayer won him the Grammy in the best pop male vocal performance category.

Announcing its new promotion, Channel [V] vice president content and communication Keertan Adyanthaya said, "Our mission is to provide the best music, whether it is through premiering the latest or showcasing hits from across the world. With the Buy it Try it campaign with Sony Music, we want to give music lovers a chance to experience new music and posses music of their choice.''

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