Lowe signs up Rs 400 million worth of new business

MUMBAI: Over the past month ad agency Lowe has signed up over Rs 400 million worth of new business. These gains include VIP luggage, Tata Tea, The Telegraph, ICICI – PACT, Convergys India, State Innovations in Family Planning Services Agency and Polaris.

An official release informs that Lowe maintained its strong new business momentum, registered in the first half of the year. During this period it won new businesses worth Rs one billion from accounts such as Bajaj Caliber, Bajaj Wind, Hansaplast and Camlin. The agency's president and COO Pranesh Mehra said, “I am happy that our new business initiative is bearing fruit in all our offices in India. This strong new business growth is a result of the endorsements we get from our existing clients for the work we do for them.”

These wins come on the heel of the agency's impressive showing at the recently held Effie Awards that honour outstanding effectiveness in advertising and marketing communication. Earlier this year Lowe had won two Silver Effies for its Balbir Pasha/PSI and ICICI Prudential campaigns, and two Bronze Effies for its Lifebuoy and LG Golden Eye campaigns. Lowe was the only agency where all four of its shortlisted entries had made it successfully to the Finals, and had gone on to win the coveted awards the release adds.

Latest Reads
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands
UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

MAM Media and Advertising Ad Campaigns
Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

MAM Media and Advertising People
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories