Lowe signs up Rs 400 million worth of new business

MUMBAI: Over the past month ad agency Lowe has signed up over Rs 400 million worth of new business. These gains include VIP luggage, Tata Tea, The Telegraph, ICICI ? PACT, Convergys India, State Innovations in Family Planning Services Agency and Polaris.

An official release informs that Lowe maintained its strong new business momentum, registered in the first half of the year. During this period it won new businesses worth Rs one billion from accounts such as Bajaj Caliber, Bajaj Wind, Hansaplast and Camlin. The agency's president and COO Pranesh Mehra said, ?I am happy that our new business initiative is bearing fruit in all our offices in India. This strong new business growth is a result of the endorsements we get from our existing clients for the work we do for them.?

These wins come on the heel of the agency's impressive showing at the recently held Effie Awards that honour outstanding effectiveness in advertising and marketing communication. Earlier this year Lowe had won two Silver Effies for its Balbir Pasha/PSI and ICICI Prudential campaigns, and two Bronze Effies for its Lifebuoy and LG Golden Eye campaigns. Lowe was the only agency where all four of its shortlisted entries had made it successfully to the Finals, and had gone on to win the coveted awards the release adds.

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