Pepsi bags two awards at All India Promo Power 2003

NEW DELHI: Pepsi bagged two major awards at the 3rd annual All India Promo Power awards ceremony namely the Best Promotion (Gold) for the "World Cup Ke Shikari" campaign and Best Product Launch for the introduction of Mountain Dew in India.

The awards were presented at a ceremony in the capital yesterday and was attended by the who's who of marketing and advertising fraternity in the country. Pepsi Cola North America Director Marketing Russell Weiner who was present on the occasion spoke at the seminar on "Breaking through the clutter: Thinking Big and Winning Big with Marketing Promotions."

The awards recognise outstanding efforts in the field of Best Promotion (Gold), Best Product Launch, Best Promotion (Silver), Wackiest Promotion, Best Event, Best Direct Mail Effort and Best Trade Promotion.

Pepsi Foods Pvt Ltd Executive Director (Marketing) Shashi Kalathil said, "We have been talking about the Cricket World Cup and the introduction of Mountain Dew as the two big wins this year. It is indeed very nice that this has now been recognised formally at a forum such as promo power."

Pepsi's hugely successful World Cup promotions, under the "World Cup Ke Shikari" theme included the "Pepsi Bada Shikari Hunt Contest", "Pepsi Predikta Jackpot Contest", World Cup Commemorative bottles, and a specially commissioned music video by Adnan Sami.

The award-winning launch of Mountain Dew added a new dimension to the very lifestyle of youngsters in the country. Mountain Dew's unique association with adventure sports helped establish a brand proposition of "exhilarating rush" and a daring, high-energy, high-intensity, active lifestyle, and put Dew on an unprecedented growth trajectory.

The launch of Dew was further sustained by a 16-city tour of the specially designed Dewmobile, coupled with a slogan contest on Dew's popular baseline "Cheetah Bhi Peeta Hai", with the Dewmobile as the top prize.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories