Pepsi bags two awards at All India Promo Power 2003

NEW DELHI: Pepsi bagged two major awards at the 3rd annual All India Promo Power awards ceremony namely the Best Promotion (Gold) for the "World Cup Ke Shikari" campaign and Best Product Launch for the introduction of Mountain Dew in India.

The awards were presented at a ceremony in the capital yesterday and was attended by the who's who of marketing and advertising fraternity in the country. Pepsi Cola North America Director Marketing Russell Weiner who was present on the occasion spoke at the seminar on "Breaking through the clutter: Thinking Big and Winning Big with Marketing Promotions."

The awards recognise outstanding efforts in the field of Best Promotion (Gold), Best Product Launch, Best Promotion (Silver), Wackiest Promotion, Best Event, Best Direct Mail Effort and Best Trade Promotion.

Pepsi Foods Pvt Ltd Executive Director (Marketing) Shashi Kalathil said, "We have been talking about the Cricket World Cup and the introduction of Mountain Dew as the two big wins this year. It is indeed very nice that this has now been recognised formally at a forum such as promo power."

Pepsi's hugely successful World Cup promotions, under the "World Cup Ke Shikari" theme included the "Pepsi Bada Shikari Hunt Contest", "Pepsi Predikta Jackpot Contest", World Cup Commemorative bottles, and a specially commissioned music video by Adnan Sami.

The award-winning launch of Mountain Dew added a new dimension to the very lifestyle of youngsters in the country. Mountain Dew's unique association with adventure sports helped establish a brand proposition of "exhilarating rush" and a daring, high-energy, high-intensity, active lifestyle, and put Dew on an unprecedented growth trajectory.

The launch of Dew was further sustained by a 16-city tour of the specially designed Dewmobile, coupled with a slogan contest on Dew's popular baseline "Cheetah Bhi Peeta Hai", with the Dewmobile as the top prize.

Latest Reads
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories