Spotlight on Indian kids with 'Nick Dekho Prize Jeeto'

MUMBAI: Kid's entertainment brand Nickelodeon Asia has not just cooked up impressive desserts for its young viewers in India, but also made provisions for a second helping.

The 'Nickelodeon Dekho Prize Jeeto' contest, which kicked off on 8 September, offers kids a chance to win prizes "every 15 minutes of the hour, every hour of the day, every day of the week, for six whole weeks".

All one has to do is tune in to the Nick Dhin-a-Dhin programming block - between 3: 00 pm and 7.00 pm on weekdays and 9:30 am and 1.30 pm on weekends. Somewhere in the middle of the show, a password will be mentioned. Kids have to spot this 'password of the day', call the channel or mail them with it and win prizes. The password would change everyday.

The contest is valid for children below 15 years only. It will be promoted in the 25 cities including Mumbai, Pune, Nagpur, Rajkot, Surat, Baroda, Indore and Bhopal in West; Delhi, Amritsar, Chandigarh, Ludhiana, Kanpur, Jaipur and Varanasi in North; Chennai, Bangalore, Hyderabad, Vizag, Thiruvanandapuram, Cochin, Coimbatore and Madurai in South; and Kolkata in East.

Nick has announced a dedicated number for entertaining calls throughout the day. Calls on this number will be considered a local call across all the cities, a company release states.

Prizes range from funky gadgets like Hypnotiser, Turbo N'gine blaster, Bijlee Ball, Aada Paada Cushion, Wonder Wig, Walking Notebook, UFO, Time Machine, Hotwheel cars and Barbie dolls.

Nick Dhin-a-Dhin features popular shows like Spongebob Squarepants, Hey Arnold, Catdog, Rugrats, The Adventure of Jimmy Neutron, Rocket Powers, Speed Racer X, Invader Zim, Fairly Odd Parents, Legends of the Hidden Temple, Figure It Out, Don't Bluff, Kenan & Kel, The Amanda Show and Say Please.

According to the release, the 'Nickelodeon Dekho Prize Jeeto' contest is promoted through on-air promos on Nickelodeon and MTV Networks India, Zee TV, Discovery and Udaya TV. On-ground it is promoted through a mega contact initiative across 420 schools that reach over 400,000 kids and through outdoor hoardings, posters and flyers.

The contest is presented by Himalaya Chyavanprasha in association with Hotwheels, Barbie, Cheetos and Alpenliebe Lollipop.

Kids entering the contest can call at 9622-002-002 or e-mail the 'password of the day' along with the particular date to Mails may be sent to Dekho Aur Jeeto, PO Box 7918, Tulsiwadi, Tardeo, Mumbai - 400034.

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