An effort is being made to urge Mumbaikars to play a more significant
and responsible role in following road safety rules and maintenance
of law and order in the city. The activities will help them understand
their rights and duties and address concerns of the citizens, claims
the private radio station.
The first initiative that was taken was the launch of the Radio
City 91 FM - Mumbai Traffic Ka Haal which is a community service
initiative to provide Mumbaikars with valuable information regarding
traffic conditions in the city. Since July, the Mumbai Traffic
Ka Haal on-air feature has been supported by an extensive network
of traffic team partners across the city.
The Traffic Police Control Room also provides the Radio City traffic
team desk with regular information relating to traffic conditions
which is especially useful in times of bandobasts, festivals, morchas
etc, says the channel.
Radio City COO Sumantra Dutta says, Radio City is driven
by a strong commitment to the city and has launched various initiatives
to support the work and efforts of the Mumbai Police. A team of
dedicated Radio City members work closely with the departments of
Traffic and Law and Order to help identify issues concerning the
safety, welfare and well being of the citizens and promote them
on our station."
Joint Commissioner of Police-Traffic Satish Mathur said, "We
are glad that Radio City has taken up the responsibility to make
Mumbaikars more aware of laws and duties so we can together ensure
that Mumbai is a safe city. The Mumbai Traffic Police force is happy
to support the Radio City 91 FM - 'Mumbai Traffic Ka Haal' and
is also pleased with the support it has given the various initiatives
taken up by Mumbai Traffic Police."
Apart from the traffic updates, Radio City 91 FM has helped Mumbai
Police in their public awareness campaigns on safety precautions
during festival like the Ganapati Utsav through on-air and on-ground
promotion. Outdoor messages covering relevant issues like handling
of unattended bags, adherence to traffic rules etc. were put up
all over the city.
A live interview with Joint Commissioner Police - Traffic Satish
Mathur at the Radio City studio had many call-ins on an interactive
open forum format. Many queries were resolved while several issues
such as the urbanisation of the Traffic Police systems, the use
of cell phones and hands free kits in the car, wearing of helmets
etc were addressed.
Radio City also extended support to other activities of the Mumbai
Police force like the promotion of the Cyber Safety Week activities
organised by the Cyber Crime Prevention Cell of Mumbai Police.
On air, Radio City has created special spots on various law and
order issues to guide Mumbaikars on how to prevent crime and to
cooperate with the Police. Regular interviews with senior officers
from various Police departments have been planned which give the
listener an opportunity to interact with official and resolve queries
on an open format.
Radio City has also launched the Aaj Ka Mumbaikar
campaign which felicitates the Mumbaikar and showcases the good
deed done by them. The campaign started with the felicitation of
the police heroes, who were acknowledged and their stories will
inspire others to come forward to help someone in need, prevent
some crime or even saving a life!