MAM

Radio City & Mumbai Police launch unique community service initiative

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/04/3.jpg?itok=AqSCknnb

MUMBAI: Radio City 91 FM has launched a host of unique community service programs in association with the Mumbai Traffic Police and the Law and Order Police.

An effort is being made to urge Mumbaikars to play a more significant and responsible role in following road safety rules and maintenance of law and order in the city. The activities will help them understand their rights and duties and address concerns of the citizens, claims the private radio station.

The first initiative that was taken was the launch of the Radio City 91 FM - Mumbai Traffic Ka Haal which is a community service initiative to provide Mumbaikars with valuable information regarding traffic conditions in the city. Since July, the Mumbai Traffic Ka Haal on-air feature has been supported by an extensive network of traffic team partners across the city.

The Traffic Police Control Room also provides the Radio City traffic team desk with regular information relating to traffic conditions which is especially useful in times of bandobasts, festivals, morchas etc, says the channel.

Radio City COO Sumantra Dutta says, “Radio City is driven by a strong commitment to the city and has launched various initiatives to support the work and efforts of the Mumbai Police. A team of dedicated Radio City members work closely with the departments of Traffic and Law and Order to help identify issues concerning the safety, welfare and well being of the citizens and promote them on our station."

Joint Commissioner of Police-Traffic Satish Mathur said, "We are glad that Radio City has taken up the responsibility to make Mumbaikars more aware of laws and duties so we can together ensure that Mumbai is a safe city. The Mumbai Traffic Police force is happy to support the Radio City 91 FM - 'Mumbai Traffic Ka Haal' and is also pleased with the support it has given the various initiatives taken up by Mumbai Traffic Police."

Apart from the traffic updates, Radio City 91 FM has helped Mumbai Police in their public awareness campaigns on safety precautions during festival like the Ganapati Utsav through on-air and on-ground promotion. Outdoor messages covering relevant issues like handling of unattended bags, adherence to traffic rules etc. were put up all over the city.

A live interview with Joint Commissioner Police - Traffic Satish Mathur at the Radio City studio had many call-ins on an interactive open forum format. Many queries were resolved while several issues such as the urbanisation of the Traffic Police systems, the use of cell phones and hands free kits in the car, wearing of helmets etc were addressed.

Radio City also extended support to other activities of the Mumbai Police force like the promotion of the Cyber Safety Week activities organised by the Cyber Crime Prevention Cell of Mumbai Police.

On air, Radio City has created special spots on various law and order issues to guide Mumbaikars on how to prevent crime and to cooperate with the Police. Regular interviews with senior officers from various Police departments have been planned which give the listener an opportunity to interact with official and resolve queries on an open format.

Radio City has also launched the ‘Aaj Ka Mumbaikar’ campaign which felicitates the Mumbaikar and showcases the good deed done by them. The campaign started with the felicitation of the police heroes, who were acknowledged and their stories will inspire others to come forward to help someone in need, prevent some crime or even saving a life!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories