Paramount's interactive family ride inspired by Scooby-Doo

VIRGINIA: This is news that will cement the strong synergy that exists between the theme park and television characters.

Paramount’s Kings Dominion in the US has built the first interactive family ride in the theme park’s history Scooby-Doo! and the Haunted Mansion.

An official release informs that the new adventure ride is based on the Hanna-Barbera character Scooby-Doo. The dog has earned the distinction of being the longest-running cartoon on television. The mystery-solving Great Dane also starred in more than 310 animated episodes and a live action movie. In India, viewers can catch the doggie in action on Cartoon Network.

Coming back to the theme park attraction, guests will join Scooby-Doo and the entire Mystery, Inc gang of Shaggy, Fred, Daphne and Velma on the case to explain the mysterious activity of a green ghost haunting a Victorian Mansion. The new attraction will open next year.

The animated adventure ride will begin with guests boarding their very own replica Mini-Mystery Machine that travels through ghastly graveyards, creepy corridors, and down into dingy dungeons.

While winding through the mansion, riders will be equipped with Fright Light ghost blasters to zap ghosts and collect points. Points will be tallied at the end of the experience to see who has the best ghost-zapping ability. Paramount is a subsidiary of Viacom.

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories