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Madison Media's COO (north and south) CVL Srinivas resigns

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NEW DELHI: Madison Media chief operating officer (north and south) CVL Srinivas has put in his papers after a successful five and a half-year stint in the country's leading media specialist agency.

Srinivas is yet to decide on his new assignment and is expected to join a new company only towards the end of November or early December.

“I have been thinking on this for quite some time. When offers came along, I decided to quit. My nature is such that I like challenges and I feel, with things progressing smoothly here, it’s time to move on. It was great working with Sam (Balsara) and others. It proved to be a rich and rewarding experience,” said Srinivas.

On his plans for the future, Srinivas added, “I have got offers both from India and abroad, and these are from media industry and outside it as well. I am taking a two-month break and will decide during this break.”

Srinivas, who joined Madison in mid-1998 in Mumbai, moved to Delhi in early 1999 when the agency split into two operating units and he was given charge of the non-Mumbai clients.

“My most memorable win here was clinching Coca Cola buying and planning assignment. Other highpoints were setting up of Delhi followed by the Bangalore office. Also recruiting some of the best talents in the country and retaining them was quite satisfying, too.” Srinivas adds.

During his tenure, Madison added clients such as Coca Cola, Perfetti in 2000, Domino's in 2001, ABN Amro Bank, Somany group and Ozone Ayurvedics in 2002. “During the same period, we picked up BPL, Nissin Foods and IFB appliances in our Bangalore branch,” says Srinivas.

Srinivas started his career in media in 1993 when he joined Lintas after completing his MBA from XLRI, Jamshedpur. After a year, he left Lintas for HTA, where he got an opportunity to be a part of Fulcrum and from there, he joined Madison.

Also read:

"Most clients and media professionals fear to take the 'innovative' route. There is hardly any risk taking" - CVL Srinivas

"Media innovations have become an expected deliverable from any media agency"

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