Mangola celebrates Ganesh Chaturti in Mumbai

MUMBAI: Mangola, Pepsi?s mango juice drink brand, in Mumbai and the rest of Maharashtra, is set to add a lot more fun to this year?s Ganapati festival by being available in 200-ml returnable glass bottles (RGB) at an attractive price of five rupees.

Mangola has always been a local favourite and has remained the festival brand for Pepsi for years, especially during local festivals such as Ganpati and Dussehra.

The new pack size of Mangola is being communicated to consumers through various live consumer contests at various mandaps in association with top radio stations in the city.

For the first time, there will be a catchy jingle for Mangola being played on radio channels. The Mangola 200-ml is also being supported on ground through attractive outdoor signage in the city. Mangola would also be giving away attractive prizes to three best Ganapati photographs in newspapers.

Pepsi?s head of operations in the western region Satendra Aggarwal said, ?The 200-ml Mangola at five rupees will increase the brand salience of Mangola and expand the mango juice category in Mumbai. Mangola has always celebrated the Ganapati festival in Mumbai in its inimitable way. A series of consumer campaigns have been initiated this year as well. We are sure it is going to further strengthen Mangola?s consumer connect in the coming days.?

Mangola has been associated with famous Ganapati mandaps in the city such as the GSB Mandal at Matunga, various Lalbaug Ganapati Mandals and the Duke?s Ganapati Mandal at Chembur.

The Duke?s brands (Mangola, Soda, Raspberry, Tonic Water and Ginger) have been strong constituents of Pepsi's brand portfolio in Mumbai.

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