ICPA, Unicef partner for Indian children

MUMBAI: A partnership has been forged between the Indian Cricket Players Association (ICPA) and Unicef for furthering the cause of India’s children.

ICPA president, the Nawab Mansoor Ali Khan Pataudi, spoke on the partnership of the ICPA and the support given by the ICPA to the Bowl out Polio drive. An official release informs that the ICPA planned to sign a Memorandum of Understanding in the upcoming cricket season to cement this partnership.

At an informal reception held a few days ago, Unicef's head Carol Bellamy acknowledged the support received by the ICPA cricketers for Unicef's programmes for the benefit of India’s children. Also present were High Commissioners of cricket playing countries, and former cricketers including Bishan Singh Bedi, Chetan Chauhan, Abbas Ali Baig, Kapil Dev.

The new alliance strengthens the association between Unicef India and the cricketers. This began in 1986 with the initiation of the Cricketers for Children programme. The cricketers lent active support to Unicef's immunisation campaign against the six killer diseases. Cricket stars like Imran Khan, Kapil Dev, Vivian Richards, Allan Border, John Wright and Ravi Shastri participated in this campaign. TV spots were made which were aired during the 1987 World Cup in India and Pakistan.

Earlier in the year before going to South Africa the players gave their support to Unicef's Bowl out Polio campaign. Polio spots were made by skipper Sourav Ganguly, his wife Donna, Rahul Dravid and Zaheer Khan. These spots were aired on the National Immunisation Day, which incidentally coincided with the start of the World Cup.

Recently Mohammad Kaif and Nawab of Pataudi visited Unicef's house to take part in a documentary on Polio eradication being made for the BBC. Earlier this month Ace leggie Anil Kumble took time off during the players’ final training camp helped further the Bowl Out Polio cause in Bangalore.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories