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Adidas signs up Zaheer Khan and Ashish Nehra

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NEW DELHI: Adidas India Marketing has signed up with India's fast bowling duo, Zaheer Khan and Ashish Nehra, to endorse its entire range of products, today.

The sports brand already has deals with cricketers Sachin Tendulkar and Virender Sehwag.

An official release informs that the contract with Khan and Nehra is for three years. This sponsorship is in line with the company's philosophy internationally, of sponsoring the best athletes and sports persons to endorse its products. Khan and Nehra will endorse the entire range of Adidas products that include sports footwear, apparel and accessories the release states.

According to Adidas India marketing's MD Tarun Kunzru, "Zaheer Khan and Ashish Nehra's passion and commitment are among the character traits that not only make the duo one of the fiercest competitors and exciting players to watch in cricket, but also the perfect fit for our brand."

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