MTV crowns Anil Ambani as the 'Youth Icon of the Year'

MUMBAI: Looks like money, and power rules the roost with the generation next. Youth across India have voted Reliance Industries Ltd Vice Chairman and Managing Director and BSES Ltd Chairman Anil Ambani as the MTV Youth Icon of the Year.

According to the MTV poll results, the person to impact or influence the youth the most in the last calendar year is Anil Ambani, who was nominated in the Business category. He emerged as a winner from a star-studded line-up including A P J Abdul Kalam, Atal Behari Vajpayee, Maneka Gandhi, Sachin Tendulkar, Shah Rukh Khan and Smriti Malhotra. Anil Ambani was felicitated at his Alma Mater, K C College yesterday, with attendance from MTV VJ Cyrus Broacha and Sophia.

As the MTV Youth Icon of the Year, Anil Ambani will be invited to speak to the youth of India through a one-hour special, which will air on MTV.

A company release claims that Anil Ambani is in many ways a representation of the new India. Young, successful and ambitious, his vision is not restricted to building a great Indian enterprise but an Indian enterprise that can compete with the rest of the world. According to the release, the Indian youth have voted Anil Ambani for his success, business acumen, risk-taking attitude, honesty and simplicity.

Presented by LML Freedom in association with LG CDMA, Domino's Pizza, Anchor Gel and Arena Multimedia, and powered by, Viacom's Indian music arm had launched The MTV Youth Icon to decipher youth psyche. It is an attempt to identify the role models for today's youth and thus understand the values they cherish.

MTV India had commissioned Indian Marketing Research Bureau to conduct a study among the youth in eight cities, including Ahmedabad, Chennai, Hyderabad, Indore, Kolkata, Lucknow, Mumbai and New Delhi, and identify their Icons in May this year.

The study revealed seven Indian nominees from different walks of life, who were then profiled on MTV. The channel invited viewers to vote for their Youth Icon. The votes were collected online through and, post, fax and also through voting slips with collection boxes across the country at youth hangouts.

According to the man of the moment Anil Ambani, "I cherish being voted as the MTV Youth Icon of the Year as it has come from the youth of India. They are the future of our nation and give me the strength to carry forward the vision of my late father, Dhirubhai Ambani - of making India a successful, super reliant power house."

MTV Networks India managing director Alex Kuruvilla said, "By choosing Anil Ambani as the MTV Youth Icon of the Year, the Indian youth have clearly indicated that they admire a person who can compete with the best and win. Anil Ambani is symbolic of the young Indian's aspiration - a young, dynamic, successful entrepreneur."

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories