Affinity Media is UAE based Pehla Network's marketing agent

MUMBAI: Affinity Media, promoted by Mitu Bidichandani, has acquired the sole marketing rights of new shows on south Indian TV channels as well as the exclusive marketing rights of the UAE-based media group Pehla Network.

While speaking to the team, Affinity Media's Mitu Bidichandani says that her marketing outfit has tied up with Saregama (formerly HMV) to market programmes (soaps, thrillers) on Gemini TV (new programmes starting in September); and Sun TV (new programmes starting in October).

The marketing concessionaire claims that the thriller on Gemini TV is tentatively titled Yaarange; starts telecast by end September on Sunday mornings. The show on Sun TV is titled as Saregama Sangeet Samrat. It is a talent hunt, which may be aired twice a week - Saturday evening and Sunday morning. This show starts in October.

"We are the exclusive airtime marketing company for the middle east based Pehla Network that has recently started its own five focussed programming blocks/channels - namely Pehla Fashion, Pehla Thriller, Pehla Mix, Prime Time Movies and Pehla Comedy," adds Bidichandani. Several top Indian broadcasters are already on to the Pehla Pay television platform bouquet of channels available to views in the Gulf.

Affinity Media is also marketing a news-based programme World View India slotted on India's national broadcaster DD National in the 10:30 pm slot - Sundays to Thursdays. "This is the first time that an international wrap up programme on DD 1 is being produced by an independent producer," adds Bidichandani.

Affinity claims to have roped in brands such as Hindustan Lever, Elf Lubricants, P&G amongst others for the show that is put together by eminent media personalities like Satish Jacob and Saaed Naqvi.

Bidichandani also foresees a lot of opportunities for marketing concessionaires and producers if the public broadcaster goes ahead of its 24-hour news channel - slated to happen from October. "With its sheer reach, the terrestrial DD News channel could give C&S news channels a run for their money," emphasises Bidichandani.

Affinity Media was initially involved in setting up the airtime/marketing base for SS Music, a Tamil music channel beamed in and from the south. Besides having marketed various other programmes on DD like Janam Samjha Karo, the company has been marketing the airtime on Sanskar TV on an all India basis, exclusively.

Latest Reads
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account
Grapes Digital to handle digital mandate for Realme smartphones

Realme, an emerging smartphone brand that specialises in providing high quality smartphones has extended its association with Grapes Digital. In addition to the strategic communications mandate, it has also handed over the digital media mandate to the agency. Grapes will now be responsible for...

MAM Media and Advertising Account
Dentsu Aegis Network removes Kartik Iyer & 3 seniors following sexual harassment allegations

Amidst the ongoing #MeToo movement, where several allegations regarding sexual harassment and sexual assault have come to light, the media and entertainment industry isn’t left behind.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories