LG Electronics announces exciting Diwali promotion

MUMBAI: With the festive season round the corner, LG Electronics is all set to take the market by storm by launching its mega consumer offer for Diwali, Patakha Ghumao Inam Pao, from 25 September till 31 October.

The promotion involves a mega budget of over Rs 600 million, which includes spends on the print and electronic media, below the line activities and the gifts.

The aim is to encourage customers to switch to new generation products. This unique promotion entails assured gifts on every purchase of an LG colour TV, direct cool refrigerator, frost free refrigerator, air conditioner, semi automatic washing machine, fully automatic washing machine and MY PC.

Announcing the offer, LGEIL Head Marketing Anil Arora said, “Confident of adding spice to the festive season, LG has launched this nationwide consumer promotion. The innovative scheme is part of our concerted efforts to reward our existing consumers and trade partners for their loyalty shown to the LG brand. We aim at selling more than one million products in the period (September to October) 2003, which would result in a turnover of 10 billion rupees. This would be a 54 per cent growth over the festive season last year. LG India is expecting to achieve a 63 per cent value growth in the electronics category, a 44 per cent value growth in appliances and a 36 per cent growth in the IT category at the end of October 2003.”

According to an official release, the consumers can win various attractive gifts ranging from a flatron television, semi automatic washing machine, frost free refrigerator, window AC with remote, microwave oven, home theatre audio system, MY PC and branded T-Shirts. Above all, there are 80 bumper prizes to be won worth Rs 1,00,000 each which would include a basket of all LG products called "LG Healthy Home Jackpot."

In total, LG is offering more than 7,50,000 gifts as part of this festive offer. Customers can avail the offer at all LG exclusive shoppes and LG authorised counters.

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