Google clocks up advertiser milestone

The Mountain View, California based search company said that along with its new country-specific site in Spain,, it also opened an advertising-sales office in Madrid to cater to marketers in that region. The company now operates in 21 countries.

According to a CNET News report, Google said that it has signed 150,000 active monthly advertisers in part because of its growing good name in Web search around the world and in part because of the attractive return on investment it offers to the advertisers.

"Google has been interested from day one in trying to serve the world's information to users. We're now starting to serve the world's advertisers," said Google vice president advertising Tim Armstrong.

Google's advertiser milestone eclipses the latest number from archival Overture Services, which Yahoo plans to acquire for $1.7 billion. In its financial report from July, Overture claimed 95,000 advertisers, inching closer to Google's 100,000 figure from July. The numbers race is just one area of fierce competition from the two companies, which both sell Web and commercial search services to Net operators globally, said the report.

In another example of the rivalry, Google entered in Spain one week after Overture set up shop in the country. Google launched a Web site and office in Spain with several major partners that display its Web ads. Those include and Lycos Europe.

In addition, the company said that a version of its Google toolbar is now available for use in Spain.

Latest Reads
Kalinga TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

Aidem Ventures, an independent media consulting and marketing solutions company has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel.

MAM Media and Advertising People
Dentsu One stages a walkout for Queo’s latest campaign with Jacqueline Fernandez

The rapid growth in the number of high net worth individuals (HNIs) and aspirational lifestyles and consumer demographics has led to a demand for luxury living.

MAM Marketing Brands
White Rivers Media wins Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Campaign

White Rivers Media has won the esteemed Shorty Social Good Award for Viviana Mall’s ‘Stop Acid Sale’ Digital campaigns.

MAM Media and Advertising Ad Campaigns
Social Kinnect Appoints Bharat Suri as the Vice President of Operations

Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations.

MAM Media and Advertising Digital Agencies
The Currency of Experience Has Global Value

Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global.

MAM Marketing MAM
WATConsult becomes the 'Highest Awarded Indian Agency' at Epica Awards with 2 Golds and 1 Silver Metal

WATConsult, the digital and social media agency from Dentsu Aegis Network led the Indian tally at Epica Awards by winning 3 out of the 9 awards won by Indian agencies in total. WATConsult’s #PowerlessQueen bagged 2 Golds and 1 Silver metal, making it the best performing and highest awarded Indian...

MAM Media and Advertising Media Agencies
Sabbas Joseph to address BeaWorld - international festival of events in Portugal

Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and...

MAM Marketing MAM
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories