Veena Gidwani is Madison PR's new CEO

MUMBAI: Madison Communications chairman and managing director Sam Balsara has announced the elevation and appointment of Veena Gidwani as Chief Executive Officer of Madison Public Relations.

Gidwani has over 27 years of experience in marketing, advertising, media and public, had joined Madison PR three years ago, as Chief Operating Officer.

Speaking about her appointment Balsara says, "Ever since Veena joined us to lead Madison PR three years ago, as Chief Operating Officer, our customer delight levels have gone up tremendously, which in turn has led to clients assigning more businesses to Madison PR. In addition, an aggressive business development strategy has resulted in a spate of new client acquisitions."

Prior to her appointment stint at Madison worked with Tata Infomedia's creative agency, Design Shop India Limited as director and CEO. She has also worked at Prima Communications Ltd, the image management agency of Pressman Advertising, as the president, says a company release.

Besides the official duties, Gidwani is also the Western Indian coordinator of Public Relations Consultants Association of India and lectures regularly at colleges like Narsee Monjee and Xavier Institute of Communications and Symbiosis Institute of Communications Pune.

A part of the Rs 55 billion Madison Communications group, Madison PR has specialized units in creative, media, outdoor, rural and merchandising apart from public relations.

At present, Madison Public Relations' clientele include Procter and Gamble (corporate and brands0, Sify, Café Coffee Day, Dr Batra's Positive Health Clinics, ACC, JB Chemicals and Pharmaceuticals, Indo Nissin, and TBZ.

Reacting to her appointment Ms. Veena Gidwani said, "Our growth has been due to the efforts of the entire Madison PR team and we are fortunate to service clients across industries. My efforts will now be to grow the business further in newer industries with creative PR campaigns that deliver outstanding results."

Amongst the clients serviced by Gidwani are Quantas Airways, Crompton Greaves, Dr Reddy's Laboratories, Blue Star, Blue Star Infotech, J K Helene Curtis, Unichem Laboratories, Isibars, London Stock Exchange and Siemens.

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