MAM

Titan to spend Rs 90 mn on New World Watch launch in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/04/tit.jpg?itok=kYg9rWhu

MUMBAI: Titan Industries has launched its international watch collection symbolically titled "The New World Watch" with a fashion show by ace designer Prasad Bidappa at The Taj Mahal Hotel in Mumbai. The Mumbai event-cum-press conference was simulcast via satellite to Delhi and Bangalore.

Titan Industries Watch division COO Bijou Kurien has confirmed that the company will spend Rs 85-90 million on a multimedia advertising campaign during the next quarter. The AOR (agency of record) for Titan is Rediffusion DYR's media independent outfit The Media Edge.

"This is the largest-ever quarterly spend in Titan's 16-year old history and the entire campaign will involve 15 TV commercial films - including the teaser campaign that started on 8 September 2003 and will continue till December 2003," Kurien says even as O&M India group president and national creative director Piyush Pandey and The Media Edge director Divya Radhakrishnan watches the proceedings.

The new Titan World watch will have 60 designs and will be priced in the Rs 2,600 to Rs 6,000 bracket. The collections will be in steel with leather straps, all steel as well as gold.

Titan forayed into the international markets in 1991-92. Kurien mentioned that the brand Titan is now available in 29 countries across 2,500 outlets in South Asia, the Pacific, Middle East and Europe. In India, Titan has 160 exclusive outlets in which 150 franchisee outlets are included (plus 60 more for Tanishq jewellery products).

Kurien envisaged that the watch division of Titan would grow by 20 per cent (in value terms) in this financial year. "The turnover of the company is Rs 8 billion and exports are around Rs 550 million," he added. The proportion of watch contribution to jewellery contribution in the turnover is 55:45.

The total size of the Indian horological market is 31 million pieces valued at Rs 18 million in the last financial year. The organised players sell 12 million pieces and Titan a volume share of 20 per cent overall and 50 per cent in the organised market stakes.

"We are rapidly growing in the international markets and we are gearing up for forays into Latin America, Japan and Korea. The advertising budget for global markets inclusive of franchisee-distributor spends is in the region of $4 million," adds Kurien.

It looks as if the "Made in India" brand is striving hard to become a truly global brand.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rajesh_Krishnamurthy-Nik_Willetts.jpg?itok=fIRdgA1N
Infosys wins three awards at Nice comm event

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, has participation in six of the 32 Catalysts at TM Forum Live - winning three of the seven Catalyst Awards at the annual flagship communications industry event, held in Nice, France. The Awards...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2_1.jpg?itok=2pnfkuEm
Chef Kapoor-promoted Food Food bolsters ops with Amagi Cloudport

MUMBAI: Amagi, a leader in cloud-managed playout services and targeted advertising for TV and OTT, has announced that celebrity master chef Sanjeev Kapoor-promoted food and lifestyle channel, Food Food, has deployed Amagi's Cloudport edge playout platform to launch its new international feed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Rohit_Tandon-Anupam_Jain.jpg?itok=wUVDLtG3
Genpact recognised for analytics solutions & digital capabilities

MUMBAI: Genpact, a global professional services firm focused on delivering digital transformation for clients has announced that Everest Group has named Genpact as a “Leader” and “Star Performer” in its 2017 Analytics Business Process Services (BPS) Service Provider Landscape with PEAK Matrix™...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Girish%20Ramdas%20Magzter.jpg?itok=BXUKbCes
Vodafone brings Magzter for digital reading

MUMBAI: Vodafone India has announced an exciting partnership with Magzter, the world’s largest digital magazine newsstand – to offer an unparalleled digital reading experience to 200 million+ customers in India. With this association, Vodafone customers can now access over 100,000 issues of 4,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Untitled-2.jpg?itok=bNA9J73E
IDBI event face Tendulkar donates 100 pairs of shoes

MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon's second edition. Runners will soak in the architectural delights of "aamchi Mumbai," as they chart the course along the famed majestic structures of South...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/saahil%20krishnani.jpg?itok=ANG6TnNf
'Jab Harry' & 'Lipstick' agency WWO forays into in-film branding

MUMBAI: World Wide Open, Reliance Entertainment’s 360-degree digital solutions to build business and brands, has expanded their entertainment division in multi folds in the last one year. The digital and new media advertising agency has added one more feather in their cap as they announced...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Narendra-modi-800x800%20%282%29.jpg?itok=etQ5DLZ6
Mann ki Baat ten-second ad rate is Rs 200,000

NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told. This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/eBay-India.jpg?itok=OlkvrWFy
eBay campaign busts myths about refurbished products

MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/TS%20Kalyanaraman.jpg?itok=jZFa3jKB
Kalyan's global jewellery sale under way till 5 Aug

MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms. The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories