WPP echoes Aegis', Zenith Optimedia's ad growth forecasts

LONDON: WPP Group, the world's third largest advertising company echoed the sentiments expressed by Aegis Group, Zenith Optimedia and outdoor major JC Decaux.

The company's chief executive Martin Sorell was bullish about an ad industry rebound in the second half of this year even as several UK-based print publications like Daily Mail and Evening Standardadmitted that the advertising market remained "challenging".

In mid September, new figures released by media buying giant Zenith Optimedia indicated a slight increase on previous forecasts. The Zenith Optimedia reports indicate that global advertising expenditure is now expected to rise by a total of 3.2 per cent in 2003. However, it added that the television advertising market is showing no sign of recovery and is unlikely to do so until next year.

Poster giant JC Decaux, the world's third largest outdoor advertiser, has warned that market conditions in Europe will continue to be "challenging", although the UK and US markets are beginning to show signs of growth after a three-year slump.

Aegis, the holding company for Europe's largest media agency Carat, claimed earlier this month that the advertising industry will finally recover from its prolonged slump next year. Aegis said the US market had already begun to recover although it warned there was still "little or no growth" in Europe.

Aegis chief executive Doug Flynn claimed that while signs from the US TV market were encouraging, other forms of US media are showing little improvement. However, he added: "The European market has been more disappointing with gains in some markets offset by weakness in others. Whilst the Japanese market remains flat, adspend in the rest of the Asia-Pacific region returned to solid growth after the SARS affected second quarter."

But, print media seems to going through some turmoil. The UK's Daily Mail and General Trust's Associated Newspapers arm saw display advertising revenues down 3.5 per cent on last year in the 11 months to August, but the decline slowed in July and August.

The group said that retail advertising and travel industry ad volumes have recovered whereas most other major categories, particularly financial, have remained weak.

However, advertising head honchos are still keeping faith. WPP chief executive Martin Sorrell was quoted as saying that the second half of 2003 would be better than the first while adding that the growth was flat in the first.

Sorrell was confident that the forthcoming 2004 Athens Olympics would stimulate the industry recovery.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories