NEW DELHI: ICOM, the International Communications Agency Network Inc., one of the world's largest networks of independent advertising and marketing communications agencies, will conduct its regional conference for the Asia Pacific region in Delhi on 7 and 8 November.

Triton, which is a member of ICOM, will orgainse the two-day APAC regional meet at Uppal's Orchid Ecotel in Delhi.

This is for the first time that the ICOM regional conference for the region is being held in India.

"Participants from 16 member agencies from the region would share their experiences, learnings and future strategies. More than mere sharing it also becomes a platform for the ICOM members to brainstorm and arrive at new directions which will propel the future growth of the companies in this region in keeping with the theme of the Conference - Preparing For the Future," said Triton Communications managing director Munawar Syed.

The participating foreign agencies include- Adfromatix (Philippines), Nihon Kezai Advertising (Japan), Smart Group (Korea), Walkers Advertising (New Zealand), Wilson Everard Advertising (Australia), PMP (Hongkong), Creative In-House (Thailand), Goldsun (Vietnam), Select Team (Malaysia) and NewSun Communication (China).

ICOM is headquarterd in Colorado and is chaired by Gary Burandt. The network has over 70 member agencies in 52 countries with a total billing of US$3 billion. ICOM helps its partner members in exchange of information, market facts, transact business in overseas market and training of personnel.

In the recent past, ICOM has added several new members including E. Morris Communications, Chicago and TOTO Group, New York, from the U. S., BrandStorm, Warsaw (to represent Poland), Uzina, Lisbon, (to represent Portugal), Creative In-House, Bangkok (to represent Thailand) and NewSun Communication Group, Guangzhou (to represent the Guangdong region of China).

ICOM was founded in 1950 as the National Federation of Advertising Agencies.