Amitabh Bachchan is Unicef's Goodwill ambassador

NEW DELHI: The United Nations International Children's Emergency Fund (Unicef) has announced that Amitabh Bachchan has agreed to become its newest Goodwill ambassador. He will promote the rights of children in India and around the world.

Bachchan had the following remarks to make - “I am extremely pleased to accept this responsibility. I hope that by adding my voice to the cause of children, it will make a difference in the lives of boys and girls here at home and across the region.”

Unicef approached the Big B because of his enormous popularity, credibility and appeal as a genuine humanitarian. As a Unicef ambassador Bachchan will periodically speak on issues critical to the lives of children, such as HIV/AIDs, polio eradication and the need for all girls to have an opportunity to go to school.

An official release informs that the film star contributed significantly to the governments Pulse Polio Immunisation programme earlier this year. He appeared in a series of television and radio commercials. These spots played an instrumental role in convincing parents to immunise their children. A research survey of 10,000 respondents conducted in Uttar Pradesh in February 2003 indicated that 67 per cent of the people who brought their children to the polio booth were exposed to the Bachchan spots.

92 per cent cited the Bachchan spots as having an influence on their decision get their child immunised. Only 164 polio cases have been reported in India this year, the lowest number ever recorded. This is a significant turnaround from the polio outbreak in 2002 in which 1600 children contracted polio.

The Unicef representative in India Maria Calivie added, "Mr. Bachchan’s tremendous appeal to young people makes him an ideal Goodwill Ambassador. When he speaks, people from all walks of life, from the youngest to the oldest, listen carefully. Our hope is to leverage Mr. Bachchan’s powerful connection with the people of India to make a difference in children’s lives, as he has already done for polio."

Latest Reads
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands
Burger King strengthens partnership with Mumbai Indians

Burger King India has announced its association with the upcoming T20 League cricketing carnival, in an exclusive category partnership with Mumbai Indians for the second year in a row.

MAM Media and Advertising Sponsorship

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories