MAM

Amitabh Bachchan is Unicef's Goodwill ambassador

NEW DELHI: The United Nations International Children's Emergency Fund (Unicef) has announced that Amitabh Bachchan has agreed to become its newest Goodwill ambassador. He will promote the rights of children in India and around the world.

Bachchan had the following remarks to make - ?I am extremely pleased to accept this responsibility. I hope that by adding my voice to the cause of children, it will make a difference in the lives of boys and girls here at home and across the region.?

Unicef approached the Big B because of his enormous popularity, credibility and appeal as a genuine humanitarian. As a Unicef ambassador Bachchan will periodically speak on issues critical to the lives of children, such as HIV/AIDs, polio eradication and the need for all girls to have an opportunity to go to school.

An official release informs that the film star contributed significantly to the governments Pulse Polio Immunisation programme earlier this year. He appeared in a series of television and radio commercials. These spots played an instrumental role in convincing parents to immunise their children. A research survey of 10,000 respondents conducted in Uttar Pradesh in February 2003 indicated that 67 per cent of the people who brought their children to the polio booth were exposed to the Bachchan spots.

92 per cent cited the Bachchan spots as having an influence on their decision get their child immunised. Only 164 polio cases have been reported in India this year, the lowest number ever recorded. This is a significant turnaround from the polio outbreak in 2002 in which 1600 children contracted polio.

The Unicef representative in India Maria Calivie added, "Mr. Bachchan?s tremendous appeal to young people makes him an ideal Goodwill Ambassador. When he speaks, people from all walks of life, from the youngest to the oldest, listen carefully. Our hope is to leverage Mr. Bachchan?s powerful connection with the people of India to make a difference in children?s lives, as he has already done for polio."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/mma.jpg?itok=XPP6gVUb
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/tiger.jpg?itok=FI04006m
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/kotak.jpg?itok=XqI7g2sV
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories