MAM

Ambience D’Arcy now Ambience Publicis

MUMBAI: From today Ambience D’Arcy Advertising has changed its name to Ambience Publicis Advertising.

This name change formalises the earlier announcement made by Publicis Worldwide Asia Pacific chairman Guillaume Levy-Lambert. He had said that following the decision to dissolve the D’Arcy network globally, Ambience D’Arcy would become part of Publicis Worldwide – the flagship network of the Publicis Groupe SA.

 

 

 

According to an official release, Publicis Worldwide, which claims to be the fastest growing agency network in the world, now has two agencies in India – Ambience Publicis and Publicis India.

The two-agency strategy is bearing in mind the potential for growth in the Indian market and the emphasis that Publicis Worldwide would like to place on that potential.

While the two agencies share a common top management - they are separate and distinct agencies that will not hesitate to compete with one another, the release states. While they may share back room resources such as Finance and IT - they are completely separate in all front-end resources such as account management, account planning and creative - and hence there is no potential of conflict between the two agencies, the release adds.

The common chairman and vice chairman for both agencies are Ashok Kurien and Elsie Nanji respectively, and group president for both agencies is Nakul Chopra. Subhash Kamath is Ambience Publicis' COO while Param Saikia is Publicis India's.

Lambert adds, "In the course of the past nine months Ambience Publicis has already become a jewel in the crown for Publicis Worldwide – in fact we have already earmarked India as one of the global centers for excellence. Also Nanji is today the only representative from Asia on David Droga’s Global Creative Council for Publicis Worldwide."

Lambert says that he is of the firm opinion that Asia is going to be the key market for growth in the coming years - and China and India will be pivotal within Asia. "The two-agency strategy will ideally position us to capitalize the growth we envisage for India. I expect Ambience Publicis will play a leading role in realising our potential in this market," he said.

Kurien says, "For Ambience this spells the start of yet another chapter of growth and improvement. Over the past nine months, I have had occasion to personally interact with the top management of Publicis Worldwide. I am truly impressed with how driven Publicis Worldwide is to make their clients’ brands succeed and in the process grow." He explains, "With the help of their global processes that we are adopting we hope to substantially improve the value we bring to our clients in India."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/10/01/Yuko.jpg?itok=AD2sjw7v
KDY 2016: Celeb illustrator Yuko's 10 ways to stay ahead of the curve

JAIPUR: Finding the right balance between passion for art and client expectation has been a perpetual struggle in the design and illustration industry. Artists and illustrators often hesitate to aim big due to lack of exposure or self doubts to perform in the market. But not Yuko Shimizu.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/TOM-JON1.jpg?itok=IIhSid6D
KDY 2016: Handsome Frank on the business of creativity

JAIPUR: They were once in the mad corporate race, but opted out to discover the joy of working for themselves and the artistic freedom it brings. Since then, Tom Robinson and Jon Cockley have tried to give the same to the artist community cross the world --- by bringing them under their banner of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_19.jpg?itok=vZZB2B_g
EveryMedia wins agency of the year award at ACEF 2016

MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Untitled-1_16.jpg?itok=jDjDFjvq
Myntra launch TVC in collaboration with Deepika Padukone’s fashion brand

Myntra has joined Deepika Padukone’s fashion brand for women, All about you, to launch its brand campaign focused on the theme: ‘You are your biggest strength and can conquer anything when you are with you”.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/30/Voot-Kids.jpg?itok=qNE7MbFM
Voot turns kids 'goody goody' with unique TVC

MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_31.jpg?itok=WxoDD96v
Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/29/Untitled-1_20.jpg?itok=YkdDSEpA
Pernod Ricard AOR retains Maxus India

Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_25.jpg?itok=0yHov_cz
ShopClues rolls out 'Itne Kum Mein' TVC

ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price). A series of fresh catalogue digital films that...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/28/Untitled-1_6.jpg?itok=z5eNSkrh
John Thankamony is Mindshare's new head - programmatic

Mindshare, one of India’s largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head – programmatic.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories