MAM

Ambience D’Arcy now Ambience Publicis

MUMBAI: From today Ambience D’Arcy Advertising has changed its name to Ambience Publicis Advertising.

This name change formalises the earlier announcement made by Publicis Worldwide Asia Pacific chairman Guillaume Levy-Lambert. He had said that following the decision to dissolve the D’Arcy network globally, Ambience D’Arcy would become part of Publicis Worldwide – the flagship network of the Publicis Groupe SA.

 

 

 

According to an official release, Publicis Worldwide, which claims to be the fastest growing agency network in the world, now has two agencies in India – Ambience Publicis and Publicis India.

The two-agency strategy is bearing in mind the potential for growth in the Indian market and the emphasis that Publicis Worldwide would like to place on that potential.

While the two agencies share a common top management - they are separate and distinct agencies that will not hesitate to compete with one another, the release states. While they may share back room resources such as Finance and IT - they are completely separate in all front-end resources such as account management, account planning and creative - and hence there is no potential of conflict between the two agencies, the release adds.

The common chairman and vice chairman for both agencies are Ashok Kurien and Elsie Nanji respectively, and group president for both agencies is Nakul Chopra. Subhash Kamath is Ambience Publicis' COO while Param Saikia is Publicis India's.

Lambert adds, "In the course of the past nine months Ambience Publicis has already become a jewel in the crown for Publicis Worldwide – in fact we have already earmarked India as one of the global centers for excellence. Also Nanji is today the only representative from Asia on David Droga’s Global Creative Council for Publicis Worldwide."

Lambert says that he is of the firm opinion that Asia is going to be the key market for growth in the coming years - and China and India will be pivotal within Asia. "The two-agency strategy will ideally position us to capitalize the growth we envisage for India. I expect Ambience Publicis will play a leading role in realising our potential in this market," he said.

Kurien says, "For Ambience this spells the start of yet another chapter of growth and improvement. Over the past nine months, I have had occasion to personally interact with the top management of Publicis Worldwide. I am truly impressed with how driven Publicis Worldwide is to make their clients’ brands succeed and in the process grow." He explains, "With the help of their global processes that we are adopting we hope to substantially improve the value we bring to our clients in India."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_34.jpg?itok=ZclJglIb
Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016

The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year. A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_13.jpg?itok=6LT3pQqf
Sandeep Marwah named ambassador for Beti Bachao Beti Padhao

Filmmaker and educationist Sandeep Marwah has been named the brand ambassador for the government’s `Save the Girl Child’ or Beti Bachao Beti Padhao’ campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_3.jpg?itok=NAxMNPnx
Tendulkar applauds Swachh Bharat campaign champs

“You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/indusland.jpg?itok=wMj7Rxwa
IBM analytics solution to power Indusind digital marketing campaigns

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/MAM-campgn.jpg?itok=OSYt_F1F
Salute heroes for women empowerment through HDFC

NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Untitled-1_4.jpg?itok=nayWhMZ-
Lowe Lintas and LinTeractive unveil inaugural digital campaign for HouseFull

Upcoming furniture and furnishing destination Housefull.com has launched its first brand campaign exclusively on digital platforms, highlighting the durable furniture, by encouraging people to be ‘un-careful’ with their furniture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Radio%20mirchi.jpg?itok=v-RI5dHn
Radio Mirchi to hawk Oye FM 104.8 ads

BENGALURU: Entertainment Network India Limited (ENIL) has informed the bourses that it has entered into an Advertising Sales Agreement (ASA) with TV Today Network Limited (TVTN) on 24 August 2016, in relation to TVTN’s 3 (three) private FM radio stations at New Delhi, Mumbai and Kolkata. Pursuant...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Madhuri%20Dixit%20intex.jpg?itok=CEE5am8k
Madhuri Dixit new face of Intex Washing Machine, features in TVC

Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/55454545.jpg?itok=ZaWuIbS9
GroupM's global brand Essence to enter India with Maxus' aid

MUMBAI: Essence, a global digital agency, today announced it has established operations in India via the opening of a new location in Delhi. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. In March, Essence announced its debut in...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories