MAM

Ambience D’Arcy now Ambience Publicis

MUMBAI: From today Ambience D’Arcy Advertising has changed its name to Ambience Publicis Advertising.

This name change formalises the earlier announcement made by Publicis Worldwide Asia Pacific chairman Guillaume Levy-Lambert. He had said that following the decision to dissolve the D’Arcy network globally, Ambience D’Arcy would become part of Publicis Worldwide – the flagship network of the Publicis Groupe SA.

 

 

 

According to an official release, Publicis Worldwide, which claims to be the fastest growing agency network in the world, now has two agencies in India – Ambience Publicis and Publicis India.

The two-agency strategy is bearing in mind the potential for growth in the Indian market and the emphasis that Publicis Worldwide would like to place on that potential.

While the two agencies share a common top management - they are separate and distinct agencies that will not hesitate to compete with one another, the release states. While they may share back room resources such as Finance and IT - they are completely separate in all front-end resources such as account management, account planning and creative - and hence there is no potential of conflict between the two agencies, the release adds.

The common chairman and vice chairman for both agencies are Ashok Kurien and Elsie Nanji respectively, and group president for both agencies is Nakul Chopra. Subhash Kamath is Ambience Publicis' COO while Param Saikia is Publicis India's.

Lambert adds, "In the course of the past nine months Ambience Publicis has already become a jewel in the crown for Publicis Worldwide – in fact we have already earmarked India as one of the global centers for excellence. Also Nanji is today the only representative from Asia on David Droga’s Global Creative Council for Publicis Worldwide."

Lambert says that he is of the firm opinion that Asia is going to be the key market for growth in the coming years - and China and India will be pivotal within Asia. "The two-agency strategy will ideally position us to capitalize the growth we envisage for India. I expect Ambience Publicis will play a leading role in realising our potential in this market," he said.

Kurien says, "For Ambience this spells the start of yet another chapter of growth and improvement. Over the past nine months, I have had occasion to personally interact with the top management of Publicis Worldwide. I am truly impressed with how driven Publicis Worldwide is to make their clients’ brands succeed and in the process grow." He explains, "With the help of their global processes that we are adopting we hope to substantially improve the value we bring to our clients in India."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/inside.jpg?itok=HQIeD6UD
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories