According to an official release, Publicis Worldwide, which claims
to be the fastest growing agency network in the world, now has two
agencies in India – Ambience Publicis and Publicis India.
The two-agency strategy is bearing in mind the potential for growth
in the Indian market and the emphasis that Publicis Worldwide would
like to place on that potential.
While the two agencies share a common top management - they are
separate and distinct agencies that will not hesitate to compete
with one another, the release states. While they may share back
room resources such as Finance and IT - they are completely separate
in all front-end resources such as account management, account planning
and creative - and hence there is no potential of conflict between
the two agencies, the release adds.
The common chairman and vice chairman for both agencies are Ashok
Kurien and Elsie Nanji respectively, and group president for both
agencies is Nakul Chopra. Subhash Kamath is Ambience Publicis' COO
while Param Saikia is Publicis India's.
Lambert adds, "In the course of the past nine months Ambience Publicis
has already become a jewel in the crown for Publicis Worldwide –
in fact we have already earmarked India as one of the global centers
for excellence. Also Nanji is today the only representative from
Asia on David Droga’s Global Creative Council for Publicis Worldwide."
Lambert says that he is of the firm opinion that Asia is going
to be the key market for growth in the coming years - and China
and India will be pivotal within Asia. "The two-agency strategy
will ideally position us to capitalize the growth we envisage for
India. I expect Ambience Publicis will play a leading role in realising
our potential in this market," he said.
Kurien says, "For Ambience this spells the start of yet another
chapter of growth and improvement. Over the past nine months, I
have had occasion to personally interact with the top management
of Publicis Worldwide. I am truly impressed with how driven Publicis
Worldwide is to make their clients’ brands succeed and in the process
grow." He explains, "With the help of their global processes
that we are adopting we hope to substantially improve the value
we bring to our clients in India."