MAM

Leo Entertainment launches TVC for movie 'Baghbaan'

MUMBAI: What better product to endorse a family film than a detergent! Leo Entertainment's latest ad-'venture' for television, cashes on that exact sentiment.

After jumpstarting the multi-million marriage between a movie and a brand with Sanjay Gupta's Kaante, the film marketing division of Leo Burnett India, has unleashed its latest major joint TV commercial for BR Chopra's family entertainer Baghban brand positioning Proctor and Gamble's detergent brand Tide.

 

 

 

A still from 'Baghbaan'

Already on air on the major Hindi entertainment channels, the TVC is picturised on Holi song filmed in the movie. Based on the same unique format as the previous Tide ads, the Baghban ad takes a climax point of the clip and adds a unique twist, a whitening experience so to speak.



Speaking to Indiantelevision.com, Leo Entertainment Head Sanjay Bhutiani said, "Coincidently while we were on a look out for brands to endorse Baghban, our client P&G approached us. After studying the previous ads we decided to brainstorm on Baghban."

Hema Malini in her spotless white

Apparently the creative was complete six months back, but Leo Entertainment managed to keep a lid on the television ad created. While the previous joint TV commercials have been launched pre movie release, Bagban-Tide ad was scheduled for the post launch period. "We were sure of the movie's success and therefore we wanted the association to build up post the movie launch," says Bhutiani.



The colourful Mr Big B

With the song 'Hori Khelat Raghuvira' from the movie, sung by Amitabh Bachchan, as the playback for the ad, the mood is set. The 44-second TVC shows the film's leading lady Hema Malini looking gorgeous in her spotless bright white attire joining in the colourful festivity along side Amitabh Bachchan. At the moment when she is just about to be sprayed with colour a tide pouch zooms across the screen and the audience sees a her outfit is even more sparkling white, thanks to the "Tide touch".



Whiter than the whitest white- Tide

"While we were planning the TVC, most of the movie had been completed except for the Holi scene. We then shot new scenes with Hema Malini and the troupe and merged it with scenes from the movie," says Bhutiani.

Apart from having orchestrated this deal, Leo Entertainment is all geared to work on its next venture for Amitabh Bachchan's new company AB Corp. Leo Entertainment will be developing brand strategies and advertising for all the forthcoming films produced by AB Corp. The first venture is Amitabh and Abhishek Bachachan starrer Ranveer. While the film is still in the scripting stage, Leo will be working on the promotional aspects as soon as the script is ready.

After the appreciation of the Darna Mana Hai promotions, Leo Entertainment will also be working on the promotions of the forthcoming movies from the Ram Gopal Varma banner. First in the pipeline is Ab Tak Chappan, which however, has no brand associations attached. Leo is in process of developing the advertising campaign for the film. Next venture is the mega project from Varma Corp - Ek. Rumored to be the most expensive Hindi movie ever made and reportedly budgeted at Rs 750 million, Ek is scheduled to launch next year. That apart, the company will be working on the promotional campaign for Varma Corp's upcoming Ab Tak Chhappan. Next to follow is Gayab. Both films will release before Ek.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/StayUncle.jpg?itok=NYeW0iZG
StayUncle opens hotel rooms for LGBTQ

Hotel booking website Stay Uncle has launched a unique marketing campaign to address the problem of hotel booking for the LGBTQ community.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/a.jpg?itok=p2mdI-1o
DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories