Sony pictures to build up magic for next Disney venture 'Finding Nemo'

MUMBAI: Sony pictures has lined up a surprise for tiny tots this Diwali. A Sony Picture Entertainment release in India, Finding Nemo is scheduled to debut on 24 October 2003 across theaters in India in English and Hindi. In order to create Sony Pictures plans to create marketing buzz around the animation movie, which made huge waves at the US box office with a US$71 million, including ground activities targeted the kids and their parents.

The distributors have planned an all India school campaign targeting parent teachers associations, principals and kids. They have dispatched thematic mailers on Nemo stressing on the father son relationship and family values, in form of coloring slides. Kids are encouraged to write about their own Nemo like experiences and screenings of the film. The in Theatre activities started from Hritik Roshan starrer Koi Mil Gaya targeting the kids and parents.

Few contest were organised in association with Tinkle Magazine to solve the nemo puzzle and win prizes, which also required parents involvement. The whole idea was to involve the mom / dad along with the kid.

Besides there are contest held at 100 retail outlets from 17 -31 October. Contest are held in association with Cafe Coffe Day, Funkie Orbits & Satyam that started on 17 October. In addition, 'buy Nemo- Tickets and get a Sunday Icedream' contest in association with Mcdonalds is currently on. There are contest held at Satyam cinema.

Apart from the ground promotions, there are contest running on Radio Mirchi FM 98.3 and Radio City FM 91 and an SMS contest on orange. Finding Nemo contest will also be held on sites like mantraonline and hindustantimes.

The campaigns kickstarted with the official premiere at the prestigious International Film Festival of India 2003.

From the Academy Award-winning creators of Toy Story, A Bugs Life and Monster Inc, Finding Nemo tells the comedic and eventful tale of two fish - the overly cautious Marlin and his curious son Nemo - who become separated in the Great Barrier Reef. Buoyed by the companionship of Dory, a friendly but forgetful fish, Marlin embarks on a dangerous trek and finds himself the unlikely hero of an epic effort to rescue his son - who hatches a few daring plans of his own to return safely home.

Co-written and directed by Oscar-nominee Andrew Stanton, Finding Nemo sets a new mark for the art and technology of computer animation with its incredible underwater world populated with memorable characters. Albert Brooks, Ellen DeGeneres, Willem Dafoe, Geoffrey Rush, Allison Janney, Brad Garret, Barry Humphries, Alexander Gould are featured in the talented voice "cast".

SPE Films India director Uday Singh said, "After having broken box office records internationally, Nemo is finally here to make waves with Indian audiences. Even though Nemo is a complete fantasy, it's based on things that are familiar to audiences. The father-son relationship, going to school for the first time - these are things everyone understands. Keeping in mind this universal theme, we are dubbing this movie in Hindi and giving the masses a chance to experience the Disney magic."

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