LG enters mobile handset fray in India

MUMBAI: Korean electronic major LG Electronics forayed into the GSM segment with the launch of two handset models in the high end category in Mumbai on Tuesday. The punchline for the advertisement of the handsets will be "Let's Talk".




The two models , the G5300 and the G7030 will be imported from Korea in a completely built unit (CBU) form, the company said at a press launch today. Both models come with 65K colour display and have a host of features like LMS (sms with 3200 characters), MMS and GPRS. The model G 5300 will be priced at Rs 13,490 while the G 7030 will be priced at Rs 18,990. It has a unique dual colour LCD and scrolling external screen that can be personalized, a first of its kind feature in any mobile handset, the company claims.

LG Electronics managing director K R Kim says the company aims at selling 4,00,000 handsets during the next calendar year. "LG will be present at every price point in this market segment as we will be introducing new models, which in addition to offering unique technology will also have superior designs," he said.

LG Electronics will use the direct dealer channel, cutting across different layers like national and regional distributors. Initially, there will be about 500 dealers and the strength will be gradually expanded to 2000 dealers by the first quarter of 2004. The company will also set up over 250 service centres across India to be present in the interiors of the country.

LG will initially focus on the mid and premium segment of the market and provide the Indian consumers with various value-adds through its feature rich phones. The company aims to have models every price segment by January 2004, according to an official statement.

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