Awarded by an independent super brands council comprising
eminent professionals in marketing and advertising, Barista Coffee
Co Ltd will be featured as one of the strongest Indian brands in the
Superbrands volume to be printed in Italy, according to an official
release.
On this occasion, Barista Coffee Company Limited COO Yogesh Samat
said, "The Superbrands status vindicates our strategy of providing
best end cup experience to the customer rather than resorting to
promotions and price-cuts which are becoming the norm of the coffee
industry today. I am confident that Barista will remain the leading
coffee brand for times to come.'
Superbrands India CEO Anmol Dhar said, "In a fiercely competitive
and diverse market of Coffee, it is an achievement to make one's
brand stand out. Barista seems to have captured the essence of the
Huge Indian Coffee market and Superbrands recognises it."
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