Essel group's Fun Republic launches mobile ticketing service

MUMBAI: The Essel Group owned four-screen cinema multiplex Fun Republic has, with the aid of GurukulOnline Wireless, developed a sophisticated SMS-based movie information and ticketing service for the multiplex in Mumbai.




As of now only BPL and Airtel mobile phone subscribers can use this facility by sending an SMS to 3867.

Fun Republic’s Head - Web, Anuj Mehta said, “Our wireless booking service enables the integration with our existing Cinema-Ticketing solution. As a result, customers not only get the confirmation code, but the actual seat numbers. Fun Republic is the first multiplex to provide such information through online wireless means. As the solution is real time, chances of error are totally eliminated. It is India’s first real-time SMS cinema ticket booking facility.”

Customers can book tickets in advance and are required to turn up at Fun Republic’s booking counter 45 minutes before the start of show, after which they will be cancelled, Anuj added.

GurukulOnline CEO Shailesh Mehta said, “The wireless technology solution we have developed for Fun Republic is extremely user-friendly. It enables not only ticket bookings, but also cancellations, supply of information about movies and special schemes applicable from time to time.”

Though this service can presently be used only through BPL and Airtel services, GurukulOnline is in the process of tying up with other mobile phone service providers, Anuj said.

Fun Republic will soon launch contests through the mobile phone network developed by GurukulOnline, and winners will be entitled to a lot of exciting gifts like free tickets, combo vouchers etc at Fun Republic.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories