MAM

Dew's new ad launches 15 October

MUMBAI: The funky, thrill seeking Mountain Dew dudes are back. The new Mountain Dew commercial launches on 15 October.

 

 

 

After bungee-jumping off the Big Ben, roller-blading off the Sphinx and chasing a cheetah, the foursome will be seen doing crazier capers. The new Dew ad has them performing a stunt in the most unexpected place - their office.



According to Pepsi Foods' executive director marketing Shashi Kalathil, "Mountain Dew is all about a whole new lifestyle dimension for young people - daring, high-energy, high-intensity. It's unique association with adventure sports has helped establish an exhilarating brand experience that has put it on a sharp growth trajectory."

Pepsi's new carbonated drink - Mountain Dew and the four "Dew Dudes" with their cool, daredevil attitude were first introduced during the Cricket World Cup this year. The highly successful campaign communicated the brand construct - "You haven't done anything if you haven't done the Dew. Dew is what the coolest do." The new campaign underlines this attitude and takes the story forward. If you liked the catch line - cheetah bhi peeta hai, the new commercial's catch line is one to look out for.

Mountain Dew has been among the most successful product launches the soft drink industry has seen, having already achieved unprecedented growth in the first six months of its launch. Last month, Mountain Dew won the Gold at the All India Promo Power Awards for the Best Product Launch.

The product launch in February was supported by a 24-city road show, which put an entire adventure games carnival within the consumer's reach, at the city's hot spots like multiplexes, malls, colleges and quick-serve restaurants. Top international BMX bike riders and Skate Boarders were

specially flown in to demonstrate the concept of adventure sports. This road show made the sampling drive an overwhelming success.

The launch of Dew was further sustained by a 16-city tour of the specially designed Dewmobile, coupled with a slogan contest on Dew's popular baseline "Cheetah Bhi Peeta Hai."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/aveit.jpg?itok=paZAx-0m
Pulp designs Philips Avent's breastfeeding awareness campaign

Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Untitled-1_2.jpg?itok=rUIiAyDa
Kesh King TVC shows use of herbs

MUMBAI: Kesh King, an ayurvedic hair care brand from the house of Emami, is launching its 'new brand film' reinforcing its leadership. Positioning the brand as the 'King of Ayurveda,' the new film re-emphasises on the strong ayurvedic heritage of the new and improved formulation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/tag.jpg?itok=vfajEI7t
Digital ads: TAG verifies Zapr for transparent biz practices

Zapr, partly owned by Star India's Hotstar, has now been verified by Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/universala.jpg?itok=Eo_pjKrh
PSU spending on ads small compared to DAVP

Public sector organisations had made a commitment of spending Rs 22,72,766 for advertisements released through the Directorate of Advertising and Visual Publicity (DAVP) during 2016-17.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/Untitled-1_0.jpg?itok=4JP3fThg
HUL, PKL, Paytm, Indian Accent & Oppo among Marquees award-winners

MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: "All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories