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The Media Edge bags media planning and buying account of Barista

NEW DELHI: The Media Edge (TME) has bagged the media planning and buying account of Barista Coffee Co. The development, which took place last week, has been confirmed by TME president Divya Gupta.

The account was previously with MediaCom. The account will be serviced by TME’s Mumbai office. “We had been in dialogue with the client for some time. The client had approached us and we presented our inputs accordingly. It’s too early to comment on anything as we have just won the account,” said Gupta.

The new account for TME, which has worked on the recently launched Titan Industries international watch collection symbolically `The New World Watch’ campaign, follows its earlier acquisitions like Deys Medical’s Keo Karpin range, SKF Bearings, Apollo Tyres Nycil and Farex from Heinz this year. Besides this, TME had also consolidated its relationship with the Tata Group by bagging three buying assignments from Tata group companies (Tata Teleservices, VSNL and Tata Engineering).

“This is a manifestation of what we have been doing for the last three or four years. The last couple of years have been good for us and we would be among the fastest growing agencies and that, too, not on the basis of a small base. We have been working on media solutions, which are value-added and efficient. So these developments (consistent wins) are realization and acknowledgement of our functioning,” said Gupta.

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