MAM
×

Mindshare, Global Sportnet form new sponsorship co.

LONDON: WPP's global communications agency MindShare and its sports marketing agency Global Sportnet have announced their intention to rapidly scale their presence within the sports marketing sector. To this end they have announced the formation of a new company.

 

 

 

It will focus on providing new and existing clients with strategic consulting, identification and purchase of sponsorship opportunities, activation and measurement expertise of sponsor marketing campaigns. The company has been formed as a 50:50 joint venture between WPP's two entities.

David Stubley is the chief executive of the new entity. He has worked in television and sponsorship for over 18 years and has developed sponsorship campaigns in sport. These include the Volvo Ocean Race, Vodafone and Ferrari and Norwich Unions five year association with UK Athletics.

An official release informs that the business will combine the existing BroadMind/Global Sportnet consulting teams and open its doors with four offices in London, Hamburg, Stockholm and Milan. It plans to grow rapidly through a combination of organic growth and acquisition.

Stubley added, "I have always believed that the major communications groups are best placed to provide brands with strategic and independent advice on how to unlock value from an involvement in sport. WPP has recognised the opportunity and that the way to do this, is to create a focussed business within this arena.

"This new company will build on the firm foundations that exist with the joint venture partners and so benefit from access to the media and insight knowledge of MindShare, along with the sports marketing background and expertise of Global Sportnet. This is a unique and powerful combination and I'm delighted to have been chosen to lead this initiative."

Global Sportnet CEO Thomas Martens said, "Global Sportnet has over the past years developed a successful sports consulting business alongside its core sports rights business. Having joined WPP 20 months ago, one of the objectives was to bundle and make use of the synergies across the group for sports marketing purposes and after having experienced very positive results already we are pleased to now collaborate with MindShare on this joint venture. It will provide our clients with even greater expertise and I feel sure will facilitate further synergies across WPP".

MindShare is a global media investment management company with billings in excess of $18 billion. The network consists of 77 offices in 53 countries throughout the USA, Latin America, Europe, the Middle East, and Asia Pacific.

Global Sportnet is a German-based (Hamburg) sports marketing agency. It specialises in the marketing of exclusive and worldwide broadcasting rights to European soccer matches and the sponsorship consultancy of blue-chip clients across various sports. The company owns the rights to more than 100 soccer clubs from 32 different European countries such as Juventus FC, FC Internazionale, S.S. Lazio, AC Parma, SL Benfica, PAOK FC and Slavia Praha, as well as various soccer associations. All of them have signed long-term contracts for the exclusive marketing of their broadcasting rights. Founded in 1995 by Thomas Martens, Global Sportnet claims to have quickly become a market leader in the European soccer business. Global Sportnet became a member of WPP in January 2002.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories