MAM

Videocon's "Ek Mein Char Ka Dhamaka" promotion

MUMBAI: FMCG major Videocon has launched its festival promotion Diwali Phataka- Ek Mein Char Ka Dhamaka. The four stroke offer gives customers gifts, exchange offer, extended warranty.

The first dhamaka entitles the customer to two scratches. On the first scratch the customer stands to win attractive prizes- from upto 5 kgs of gold, 0.8 ton AC, a projection TV and other exciting prizes. The second scratch gives up to 50 per cent off on the next purchase. The other three dhamakas include attractive exchange prices, extended warranty and zero percent finance. Accompanying the Bazoomba range of 29” televisions is the special exchange offer where a DVD player is also free.

An official release informs that an extensive marketing and advertising campaign is supporting the same. Videocon has upped its advertisement budget from Rs 800 million to Rs 1.4 billion this year from the Khel Ke Dekho to the recently conducted Bada Hai Toh Behtar Hai campaign, the company has carried out some very unique promotions throughout the year.

This festival season, the company has targeted sales of Rs 3.25 billion. In colour televisions, Videocon is targeting a sale of 200,000 units this festive season. It expects to grow at the rate of 25 per cent in colour televisions and in refrigerators by 20 per cent adds the release.

Videocon's GM sales home appliances Pawan Kalra added, “For us at Videocon, good schemes are the trend. Diwali Phataka – Ek Mein Char Ka Dhamaka is another such promotion that offers the very best to customers. This festival season, we are expecting to sell 80,000 units in refrigerators and 40,000 units in washing machines.”

Recently the group signed on the Indian Cricket phenomena in a big way. In a consortium with Pepsi and TVS Motors, to sponsor the matches, Videocon has pulled out a major victory as there was intense competition for the deal. With the ACC tie up, Videocon is also sponsoring three International cricket tournaments featuring India, Pakistan and Sri Lanka.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/tac.jpg?itok=BJKCB2KJ
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories