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Four other Indian agencies rank in Asia's top 50 agencies - Ambience
D'Arcy Mumbai (now part of the Publicis group) at number 23, Leo
Burnett Mumbai at number 25, O&M New Delhi at number 47 and
McCann-Erickson at number 48.
For the third time in a row O&M Singapore has topped the rankings.
This is also the third time in a row they have beaten 1999's winner
Saatchi & Saatchi Singapore.
The 2003 Campaign Brief Asia Creative Rankings tabulated the performances
of the top 123 ad agencies and 787 individual creatives in the Asian
region. Only performances at award shows over the past two years
(2002, 2003) count.
However in terms of the top five most awarded networks in Asia
Saatchi & Saatchi came out on top with 4237 points. They were
followed by O&M with 3864 points, BBDO with 1678 points, Leo
Burnett with 1372 points and JWT with 1001 points. As far as India's
top 10 creatives were concerned O&M Mumbai's Rajiv Rao was on
top with 296 points. He was followed by his colleague Piyush Pandey
with 244 points. This is way below the top 10 creatives in Asia.
BBDO Singapore Renee Lim was numero uno with 781 points.
The top 10 most awarded agencies in Asia are:
| Agency |
Points |
| O&M
Singapore |
1314 |
| Saatchi
& Saatchi Singapore |
1276 |
| Saatchi
& Saatchi Hong Kong |
1182 |
| Saatchi
& Saatchi Bangkok |
1077 |
| BBDO
Bangkok |
991 |
| O&M
Mumbai |
688 |
| Dentsu
Tokyo |
603 |
| JWT
Bangkok |
596 |
| Bartle
Bogle Hegarty |
575 |
| O&M
Malaysia |
481 |
The annual Rankings were first published in 1998 by Campaign Brief
Asia. Awards won in four international shows and 2 regional shows
count in the Rankings. Points are allocated for finalists and award
winners at Cannes, Clio, D&AD, One Show, Asian Advertising Awards
and Asia Pacific AdFest. Importantly, only the previous two years
results at these shows count.
Campaign Brief Asia is a regional advertising magazine whose sole
focus is creativity. It launched in Asia in 1996. Sister publication
Campaign Brief Australia has come out monthly since 1987.
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